SK-II and A+ are distinct skincare brands founded in Japan and India respectively. The Japanese brand is known for luxurious moisturizers, potent serums, soothing masks, refreshing toners, and signature pitera formulations that suit dry skin and dry sensitive skin best. Meanwhile, the Indian brand is widely beloved for gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best. While both offer reliable daily moisture balance, they differ through the Japanese brand's key ingredient pitera, which improves pore area, roughness, and redness to promote a balanced complexion.
SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.
This page compares some of the most popular SK-II and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
SK-II is the better choice for most shoppers on this page, as Lovi rates its products with High to Superior fit levels across multiple skin types compared to A+ where the products on this page have low to average fits.
What is the difference between SK-II and A+?
SK-II offers a broader range of products on this page with High to Superior Lovi fit levels for several skin types, whereas A+ features only one moisturizer with Average to Low fit levels. Both brands include no fragrance in their products on this page.
SK-II or A+: which moisturizer is better?
SK-II is the better choice for moisturizers on this page, with products like Facial Treatment Essence achieving a High fit for dry skin, whereas A+ 345 Relief Cream achieves only an Average fit.
Which is more affordable, SK-II or A+?
This page does not contain price or affordability details for either SK-II or A+.
Which causes fewer breakouts, SK-II or A+?
SK-II helps more with breakouts on this page, as products like its Facial Treatment Essence achieve a High fit level for acne-prone skin, whereas A+ products on this page only reach an Average fit.
Which brand has been around longer, SK-II or A+?
SK-II has been around longer, having been founded in Japan in 1980 compared to A+, which was founded in India in 1990.
Do either SK-II or A+ products contain fragrance?
Every product on this page for both SK-II and A+ lists no fragrance in its ingredients.
Which brand offers a cleansing oil in its product lineup?
SK-II offers a cleansing oil in its lineup, the Facial Treatment Cleansing Oil, which has a High Lovi fit for dry and sensitive skin. A+ does not feature a cleansing oil among the products on this page.
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
