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SK-II vs A+

SK-II and A+ are distinct skincare brands founded in Japan and India, respectively, that offer luxurious moisturizers, potent serums, clarifying toners, and restorative masks. SK-II relies on its signature ingredient, pitera, to suit dry skin and acne-prone skin best through products like the Genoptics Ultraura Essence, Facial Treatment Essence, and Facial Treatment Clear Lotion, while A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas that suit sensitive skin best, such as the 345 Relief Cream for acne-prone skin. Ultimately, both differ as the former addresses imbalances to improve pore area, roughness, and redness, whereas the latter reliably supports daily moisture balance.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular SK-II and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

SK-II or A+: which is better?

SK-II is the better choice for most shoppers on this page, as its products on this page achieve High to Superior Lovi fits for dry, acne-prone, and oily skin, whereas A+ only offers a single moisturizer with lower fit levels. Every product on this page for both brands lists no fragrance in its ingredients.

What is the difference between SK-II and A+?

SK-II offers multiple products on this page that achieve High or Superior Lovi fit levels for several skin types, whereas A+ features only one product with an Average or Low fit across the board. Every product listed for both SK-II and A+ contains no fragrance in its ingredients.

SK-II or A+: which moisturizer is better?

SK-II offers multiple moisturizers on this page, such as the Facial Treatment Essence and Skinpower Advanced Cream, which Lovi rates as High fit for dry skin. In contrast, the A+ 345 Relief Cream is rated as an Average fit for dry skin and Low for combination and oily skin.

Which is more affordable, SK-II or A+?

The products on this page do not list pricing information, so a comparison of affordability cannot be made between SK-II and A+.

Which causes fewer breakouts, SK-II or A+?

SK-II is the better choice for breakout-prone skin, as the products on this page achieve High to Superior Lovi fit levels for acne-prone skin, whereas A+ only reaches an Average fit.

Which brand was founded earlier, SK-II or A+?

SK-II was founded earlier in 1980, whereas A+ was founded in 1990.

Do products from either SK-II or A+ contain fragrance?

Every product on this page from both SK-II and A+ lists no fragrance in its ingredients.

Which skin types does SK-II fit best according to its brand-focused routines?

According to its brand-focused routines, SK-II fits dry skin, acne-prone skin, and oily skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.