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SK-II vs A+

SK-II and A+ are distinct skincare brands founded in Japan and India, respectively, that offer thoughtfully formulated moisturizers, nourishing serums, rejuvenating masks, and refreshing toners. The first brand is anchored by its signature ingredient, pitera, while the second is widely beloved for its gentle moisturizers and mild composition. Both brands suit acne-prone skin best, though the Japanese line also suits dry skin, while the Indian line is ideal for sensitive skin. They differ primarily in their standout solutions and targeted active ingredients, ranging from the Genoptics Ultraura Essence and Facial Treatment Essence to the 345 Relief Cream.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

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A+ is an Indian skincare brand founded in 1990.

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This page compares some of the most popular SK-II and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

SK-II or A+: which is better?

SK-II is the better choice on this page, as the products on this page achieve High to Superior Lovi fit levels across multiple skin types compared to the lower ratings for A+. Pitera is the key ingredient featured throughout the SK-II range.

What is the difference between SK-II and A+?

SK-II offers a wide range of fragrance-free products featuring Pitera with High or Superior Lovi fits for multiple skin types, whereas A+ only has one moisturizer on this page with Average to Low fits.

SK-II or A+: which moisturizer is better?

SK-II has a High fit for dry skin with its Skinpower Advanced Cream and Facial Treatment Essence, whereas the A+ 345 Relief Cream has an Average fit for dry skin. Every product on this page for both brands lists no fragrance in its ingredients.

Which is more affordable, SK-II or A+?

This page does not provide pricing information for either SK-II or A+, so affordability cannot be compared here.

Which causes fewer breakouts, SK-II or A+?

SK-II helps acne-prone skin better, as the products on this page achieve a High or Superior Lovi fit for acne-prone skin.

Which brand was founded earlier and in which country?

SK-II was founded earlier in 1980 in Japan, while A+ was founded later in 1990 in India.

Do either SK-II or A+ products contain fragrance?

Every product on this page for both SK-II and A+ lists no fragrance in its ingredients.

What skin types does the SK-II brand fit best according to its routines?

According to its brand-focused routines, SK-II fits acne-prone skin, dry skin, and oily acne-prone skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.