Good Molecules vs The INKEY List
Good Molecules and The INKEY List are accessible skincare brands that offer thoughtful ranges of serums, moisturizers, eye products, and exfoliants built around key ingredients like glycerin and hyaluronic acid. The American brand suits dry skin and dry sensitive skin best, while the British brand fits combination skin and sensitive skin best through its moisture-binding formulas. For targeted concerns, both feature standout options, including treatments for acne-prone skin, dark spots, and mature skin. They differ primarily in their ownership, founding years, and formulation focus, with glycerin improving hydration and restoring barrier function in both collections.
Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..
beautymatter.comgoodmolecules.compitchbook.compreqin.com
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
This page compares some of the most popular Good Molecules and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Good Molecules vs The INKEY List products
People Say
Affordable Price and Great Value Mostly MentionedMostly Mentioned
- “best value for money — Good Molecules Hyaluronic Acid Serum”
- “great value — Good Molecules Niacinamide Serum”
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
- “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
- “practically invisible on skin — Good Molecules PIMPLE PATCHES”
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
Gentle Formula and Sensitive Skin Care Often MentionedOften Mentioned
- “no skin purging — Good Molecules Gentle Retinol Cream”
- “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
Hydration, Plumping, and Moisture Often MentionedOften Mentioned
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
- “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
- “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
Skin Texture Improvements and Pores Often MentionedSometimes Noted
- “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
- “softened fine lines — Good Molecules Gentle Retinol Cream”
- “smoother skin — Good Molecules Niacinamide Serum”
- “Skin feels softer — The INKEY List PHA Toner”
Acne and Blemish Control Sometimes NotedOften Mentioned
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
- “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
- “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
- “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
Slow, No, or Insufficient Results Often MentionedOften Mentioned
- “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
- “dried my skin out — Good Molecules Hyaluronic Acid Serum”
- “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
- “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
Packaging Issues and Design Flaws Sometimes NotedOften Mentioned
- “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
- “Hole is too big — Good Molecules Pineapple Exfoliating Powder”
- “dropper... getting only a little bit is difficult — Good Molecules Discoloration Correcting Serum”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
Sticky or Tacky Residue and Texture Issues Sometimes NotedOften Mentioned
- “sticky to the touch — Good Molecules Niacinamide Brightening Toner”
- “Balls up — Good Molecules Pineapple Exfoliating Powder”
- “feels soapy when rubbed — Good Molecules Hyaluronic Acid Serum”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Good Molecules vs The INKEY List routines for dry skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
CA$34.85
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Lightweight Daily Moisturizer
Morning · Evening · Once a week
CA$31.45
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
CA$27.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Daily Brightening Serum
Evening · Once a week
CA$21.44
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy Good Molecules routine · CA$190.71 · 92% fit
Buy The INKEY List routine · CA$118.83 · 82% fitSee multi-brand routine · 99% fit
Good Molecules vs The INKEY List routines for oily skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
CA$34.85
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
CA$17.78
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
CA$27.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Niacinamide Serum
Evening · Once a week
CA$16.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
CA$38.08
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Cleansing Toner
Glycolic Acid Toner
Evening
CA$24.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy Good Molecules routine · CA$311.61 · 87% fit
Buy The INKEY List routine · CA$258.98 · 86% fitSee multi-brand routine · 96% fit
Good Molecules vs The INKEY List routines for combination skin
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
CA$45.39
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Cleansing Toner
Glycolic Acid Toner
Evening
CA$24.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
CA$34.85
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
CA$17.78
-
SPF
Sheer Mineral Sunscreen SPF 30
Morning
CA$27.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Gentle Retinol Cream
Evening · Once a week
CA$14.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy The INKEY List routine · CA$206.30 · 90% fit
Buy Good Molecules routine · CA$252.71 · 88% fitSee multi-brand routine · 96% fit
Questions and answers
Good Molecules or The INKEY List: which is better?
Good Molecules and The INKEY List are both strong skincare lines, with Good Molecules offering superior routine fit for dry and mature skin, while The INKEY List is superior for combination skin. Both brands match closely for oily, sensitive, acne-prone, and dark spot care, while providing fragrance-free formulas across the products on this page.
What is the difference between Good Molecules and The INKEY List?
Good Molecules and The INKEY List both offer fragrance-free skincare ranges, but Good Molecules is rated Superior for dry, dry sensitive, mature, and sensitive skin routines, while The INKEY List is rated Superior for combination and sensitive skin routines. Good Molecules does better for price and texture improvements, whereas The INKEY List excels in hydration and acne control.
Good Molecules or The INKEY List for dry skin?
For dry skin, Good Molecules is the better choice because Lovi rates its routine as Superior, while The INKEY List routine is rated High. Reviewers also note that Good Molecules offers especially affordable and hydrating moisturizers.
Good Molecules or The INKEY List: which cleanser is better?
Both brands offer solid cleansers on this page, with Good Molecules rated High for dry and sensitive skin while The INKEY List delivers High fit levels for oily and acne-prone skin. Review themes show that both brands excel at gentle formulas, meaning your choice may depend on whether you need extra hydration or oil control.
Which is more affordable, Good Molecules or The INKEY List?
Good Molecules is more affordable, as reviewers on the page frequently note its affordable price and great value.
Between Good Molecules and The INKEY List, which brand is better suited for mature skin?
Good Molecules is better suited for mature skin, achieving a Superior routine fit compared to the High fit of The INKEY List.
How do Good Molecules and The INKEY List compare regarding packaging issues according to reviewers?
Reviewers note that Good Molecules has packaging issues more often, as packaging issues and design flaws are mentioned as a negative for Good Molecules while The INKEY List does not have that disadvantage highlighted in the review themes.
Which brand performs better for addressing skin texture improvements and pores?
Good Molecules performs better for skin texture improvements and pores.
Good Molecules or The INKEY List for oily skin?
For oily skin, both Good Molecules and The INKEY List fit equally well on this page, with Lovi rating each brand at High. Reviewers note that both brands offer lightweight and non-greasy textures.
Good Molecules or The INKEY List: which moisturizer is better?
For moisturizers on this page, The INKEY List is better for hydration and moisture, while Good Molecules is better for affordability and value.
Good Molecules or The INKEY List for sensitive skin?
Both Good Molecules and The INKEY List are great for sensitive skin, as Lovi rates both brands as having a Superior routine fit for this skin type.
Good Molecules or The INKEY List for acne-prone skin?
Both Good Molecules and The INKEY List fit acne-prone skin well, with Lovi giving each brand a High routine fit level on this page. Reviewers report that The INKEY List does better for acne and blemish control.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Development and efficacy assessments of tea seed oil makeup remover
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.





















































