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Good Molecules vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and The INKEY List are popular skincare brands that offer serums, moisturizers, eye products, exfoliants, and toners built around glycerin and hyaluronic acid. The American brand founded in 2019 suits dry skin and acne-prone skin best, while the British brand founded in 2018 fits sensitive skin and combination skin best. Both brands rely on glycerin to significantly increase skin hydration and restore barrier function, whereas the first brand additionally utilizes hyaluronic acid to lengthen the effect of wrinkle-reducing toxins. These distinct formulations allow each to address diverse moisture and clarity needs through gentle, targeted options.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Good Molecules and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs The INKEY List products

People Say

Good MoleculesThe INKEY List
  • Affordable Price and Great Value Mostly MentionedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
  • Gentle Formula and Sensitive Skin Care Often MentionedOften Mentioned
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Hydration, Plumping, and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Skin Texture Improvements and Pores Often MentionedSometimes Noted
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “smoother skin — Good Molecules Niacinamide Serum”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Acne and Blemish Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
  • Slow, No, or Insufficient Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
  • Packaging Issues and Design Flaws Sometimes NotedOften Mentioned
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
    • “Hole is too big — Good Molecules Pineapple Exfoliating Powder”
    • “dropper... getting only a little bit is difficult — Good Molecules Discoloration Correcting Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Sticky or Tacky Residue and Texture Issues Sometimes NotedOften Mentioned
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”
    • “Balls up — Good Molecules Pineapple Exfoliating Powder”
    • “feels soapy when rubbed — Good Molecules Hyaluronic Acid Serum”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”

Good Molecules vs The INKEY List routines for dry skin

See multi-brand routine · 98% fit

Good Molecules vs The INKEY List routines for oily skin

See multi-brand routine · 97% fit

Good Molecules vs The INKEY List routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Good Molecules or The INKEY List: which is better?

Good Molecules offers better value with more affordable serums and stronger results for improving skin texture and fading dark spots, while The INKEY List provides better hydration and moisture. Reviewers note that both brands share similar lightweight textures and gentle formulas.

What is the difference between Good Molecules and The INKEY List?

Good Molecules is a United States brand founded in 2019 and owned by Beautylish, Inc., while The INKEY List is a United Kingdom brand founded in 2018 and owned by Brand Evangelists for Beauty Limited. Both brands offer fragrance-free products on this page, but Good Molecules does better for affordable price and skin texture improvements, whereas The INKEY List does better for hydration and acne control.

Good Molecules or The INKEY List for dry skin?

Good Molecules fits dry skin better, achieving a Superior routine fit compared to The INKEY List's High fit on this page.

Good Molecules or The INKEY List: which cleanser is better?

Both brands offer cleansers on this page, but they cater to different needs. Good Molecules Hydrating Facial Cleansing Gel achieves a High fit level for dry and sensitive skin. Meanwhile, The INKEY List Salicylic Acid Cleanser achieves a High fit level for oily, acne-prone, and combination skin.

Which is more affordable, Good Molecules or The INKEY List?

Good Molecules does better for affordable price and great value among the products on this page.

Good Molecules or The INKEY List: which has better packaging?

The INKEY List does better with packaging, whereas Good Molecules has some packaging issues.

Good Molecules or The INKEY List: which brand is better for fading dark spots?

Good Molecules is better for fading dark spots as it has a superior routine fit for skin with dark spots on the products on this page.

Good Molecules or The INKEY List for oily skin?

Both Good Molecules and The INKEY List fit oily skin at a High level on the products on this page. Reviewers note that both brands offer affordable serums and lightweight, fast-absorbing moisturizers.

Good Molecules or The INKEY List: which moisturizer is better?

The INKEY List does better for hydration, plumping, and moisture across the products on this page, while Good Molecules is noted for affordability and great value serums.

Good Molecules or The INKEY List for sensitive skin?

For sensitive skin, The INKEY List has a Superior routine fit, whereas Good Molecules has a High routine fit.

Good Molecules or The INKEY List for acne-prone skin?

Good Molecules fits acne-prone skin best, as Lovi rates its routine as Superior for this skin type while The INKEY List routine is rated High.

Good Molecules or The INKEY List for mature skin?

Good Molecules fits mature skin at a Superior level, while The INKEY List fits at a High level. Reviewers note that Good Molecules helps fade dark spots and improve skin texture, whereas The INKEY List offers plumping and firming moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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