Good Molecules vs The INKEY List
Good Molecules and The INKEY List are affordable skincare brands offering a range of targeted serums, moisturizers, and eye products. The American brand features key ingredients like glycerin and hyaluronic acid, suiting dry skin and combination skin best with moisture-retaining formulations. Meanwhile, the British brand builds its lineup around glycerin to fit sensitive skin and combination skin. While both rely on glycerin to improve skin hydration and restore barrier function, they differ in their specific formulations, highlighted by Good Molecules using hyaluronic acid to lengthen the effect of wrinkle-reducing toxins.
Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..
beautymatter.comgoodmolecules.compitchbook.compreqin.com
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
This page compares some of the most popular Good Molecules and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Good Molecules vs The INKEY List products
People Say
Affordable Price and Great Value Mostly MentionedMostly Mentioned
- “best value for money — Good Molecules Hyaluronic Acid Serum”
- “great value — Good Molecules Niacinamide Serum”
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
- “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
- “practically invisible on skin — Good Molecules PIMPLE PATCHES”
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
Gentle Formula and Sensitive Skin Care Often MentionedOften Mentioned
- “no skin purging — Good Molecules Gentle Retinol Cream”
- “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
Hydration, Plumping, and Moisture Often MentionedOften Mentioned
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
- “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
- “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
Skin Texture Improvements and Pores Often MentionedSometimes Noted
- “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
- “softened fine lines — Good Molecules Gentle Retinol Cream”
- “smoother skin — Good Molecules Niacinamide Serum”
- “Skin feels softer — The INKEY List PHA Toner”
Acne and Blemish Control Sometimes NotedOften Mentioned
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
- “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
- “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
- “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
Slow, No, or Insufficient Results Often MentionedOften Mentioned
- “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
- “dried my skin out — Good Molecules Hyaluronic Acid Serum”
- “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
- “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
Packaging Issues and Design Flaws Sometimes NotedOften Mentioned
- “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
- “Hole is too big — Good Molecules Pineapple Exfoliating Powder”
- “dropper... getting only a little bit is difficult — Good Molecules Discoloration Correcting Serum”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
Sticky or Tacky Residue and Texture Issues Sometimes NotedOften Mentioned
- “sticky to the touch — Good Molecules Niacinamide Brightening Toner”
- “Balls up — Good Molecules Pineapple Exfoliating Powder”
- “feels soapy when rubbed — Good Molecules Hyaluronic Acid Serum”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Good Molecules vs The INKEY List routines for dry skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
€28.48
-
Hydrating Toner
Paula's Choice Advanced Replenishing Toner
Morning
€34.00
-
Moisturizer
Lightweight Daily Moisturizer
Morning · Evening · Once a week
€28.49
-
SPF
Purito Daily Soft Touch Sunscreen
Morning
€12.98
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
-
Serum or Treatment
Daily Brightening Serum
Evening · Once a week
€26.02
-
Nourishing Mask
Abib Rice Probiotics Overnight Mask
Once a week
€15.30
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€10.00
-
Hydrating Toner
Paula's Choice Advanced Replenishing Toner
Morning
€34.00
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
Purito Daily Soft Touch Sunscreen
Morning
€12.98
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€18.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€11.00
-
Nourishing Mask
Abib Rice Probiotics Overnight Mask
Once a week
€15.30
Good Molecules vs The INKEY List routines for oily skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
€28.48
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€16.68
-
SPF
d'Alba UVessence Mild Waterfull Sun Cream SPF 50
Morning
€16.99
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
-
Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
€20.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€10.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€6.95
-
SPF
d'Alba UVessence Mild Waterfull Sun Cream SPF 50
Morning
€16.99
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€18.00
-
Cleansing Toner
PHA Toner
Evening
€10.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€11.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
Good Molecules vs The INKEY List routines for combination skin
-
Cleanser
Hydrating Facial Cleansing Gel
Morning · Evening · Once a week
€28.48
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€16.68
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Overnight Exfoliating Treatment
Evening · Once a week
€20.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€10.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
€12.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€18.00
-
Cleansing Toner
Glycolic Acid Toner
Evening
€8.63
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€11.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Good Molecules or The INKEY List: which is better?
Good Molecules provides superior routine fit levels across dry, oily, combination, acne-prone, mature, dry sensitive, and oily acne-prone skin types compared to The INKEY List.
What is the difference between Good Molecules and The INKEY List?
Good Molecules fits best for dry skin, combination skin, and sensitive skin, while The INKEY List fits best for sensitive skin, combination skin, and oily acne-prone skin. The products on this page for Good Molecules offer superior routine fit for dry skin, oily skin, combination skin, acne-prone skin, mature skin, dry sensitive skin, and oily acne-prone skin.
Good Molecules or The INKEY List for dry skin?
Good Molecules has a Superior routine fit for dry skin, whereas The INKEY List has a High fit level.
Good Molecules or The INKEY List: which cleanser is better?
Good Molecules and The INKEY List both offer effective cleansers, but reviewers find that Good Molecules provides better overall skin texture improvements and pores.
Which is more affordable, Good Molecules or The INKEY List?
Good Molecules is more affordable, as reviewers on the products on this page mostly mention its affordable price and great value, and it does better than The INKEY List for affordable price and great value.
Between Good Molecules and The INKEY List, which brand is better for addressing skin texture improvements and pores?
Good Molecules is better for skin texture improvements and pores because the products on this page outperform The INKEY List in this review category.
Which brand performs better for hydration, plumping, and moisture according to reviewer themes?
The INKEY List performs better for hydration, plumping, and moisture according to reviewer themes.
How do the founding years and locations of Good Molecules and The INKEY List compare?
Good Molecules was founded in 2019 in the United States, while The INKEY List was founded earlier in 2018 in the United Kingdom.
Good Molecules or The INKEY List for oily skin?
Good Molecules fits oily skin better, with a Superior routine fit compared to The INKEY List's High fit.
Good Molecules or The INKEY List: which moisturizer is better?
Good Molecules offers a superior routine fit for dry skin compared to The INKEY List, which has a high fit. Both brands provide affordable moisturizers that are well-rated for hydration.
Good Molecules or The INKEY List for sensitive skin?
Both Good Molecules and The INKEY List are a great fit for sensitive skin, as the products on this page for both brands achieve a Superior level of routine fit for this skin type.
Good Molecules or The INKEY List for acne-prone skin?
Good Molecules fits acne-prone skin better, achieving a Superior routine fit compared to The INKEY List's High fit.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Development and efficacy assessments of tea seed oil makeup remover
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Darutoside promotes skin wound healing via regulating macrophage polarization
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.


















































