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Good Molecules vs The INKEY List

Good Molecules and The INKEY List are affordable skincare brands offering a range of targeted serums, moisturizers, and eye products. The American brand features key ingredients like glycerin and hyaluronic acid, suiting dry skin and combination skin best with moisture-retaining formulations. Meanwhile, the British brand builds its lineup around glycerin to fit sensitive skin and combination skin. While both rely on glycerin to improve skin hydration and restore barrier function, they differ in their specific formulations, highlighted by Good Molecules using hyaluronic acid to lengthen the effect of wrinkle-reducing toxins.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Good Molecules and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

Good MoleculesThe INKEY List
  • Affordable Price and Great Value Mostly MentionedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
  • Gentle Formula and Sensitive Skin Care Often MentionedOften Mentioned
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Hydration, Plumping, and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Skin Texture Improvements and Pores Often MentionedSometimes Noted
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “smoother skin — Good Molecules Niacinamide Serum”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Acne and Blemish Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
  • Slow, No, or Insufficient Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
  • Packaging Issues and Design Flaws Sometimes NotedOften Mentioned
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
    • “Hole is too big — Good Molecules Pineapple Exfoliating Powder”
    • “dropper... getting only a little bit is difficult — Good Molecules Discoloration Correcting Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Sticky or Tacky Residue and Texture Issues Sometimes NotedOften Mentioned
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”
    • “Balls up — Good Molecules Pineapple Exfoliating Powder”
    • “feels soapy when rubbed — Good Molecules Hyaluronic Acid Serum”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”

Good Molecules vs The INKEY List routines for dry skin

See multi-brand routine · 97% fit

Good Molecules vs The INKEY List routines for oily skin

See multi-brand routine · 95% fit

Good Molecules vs The INKEY List routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Good Molecules or The INKEY List: which is better?

Good Molecules provides superior routine fit levels across dry, oily, combination, acne-prone, mature, dry sensitive, and oily acne-prone skin types compared to The INKEY List.

What is the difference between Good Molecules and The INKEY List?

Good Molecules fits best for dry skin, combination skin, and sensitive skin, while The INKEY List fits best for sensitive skin, combination skin, and oily acne-prone skin. The products on this page for Good Molecules offer superior routine fit for dry skin, oily skin, combination skin, acne-prone skin, mature skin, dry sensitive skin, and oily acne-prone skin.

Good Molecules or The INKEY List for dry skin?

Good Molecules has a Superior routine fit for dry skin, whereas The INKEY List has a High fit level.

Good Molecules or The INKEY List: which cleanser is better?

Good Molecules and The INKEY List both offer effective cleansers, but reviewers find that Good Molecules provides better overall skin texture improvements and pores.

Which is more affordable, Good Molecules or The INKEY List?

Good Molecules is more affordable, as reviewers on the products on this page mostly mention its affordable price and great value, and it does better than The INKEY List for affordable price and great value.

Between Good Molecules and The INKEY List, which brand is better for addressing skin texture improvements and pores?

Good Molecules is better for skin texture improvements and pores because the products on this page outperform The INKEY List in this review category.

Which brand performs better for hydration, plumping, and moisture according to reviewer themes?

The INKEY List performs better for hydration, plumping, and moisture according to reviewer themes.

How do the founding years and locations of Good Molecules and The INKEY List compare?

Good Molecules was founded in 2019 in the United States, while The INKEY List was founded earlier in 2018 in the United Kingdom.

Good Molecules or The INKEY List for oily skin?

Good Molecules fits oily skin better, with a Superior routine fit compared to The INKEY List's High fit.

Good Molecules or The INKEY List: which moisturizer is better?

Good Molecules offers a superior routine fit for dry skin compared to The INKEY List, which has a high fit. Both brands provide affordable moisturizers that are well-rated for hydration.

Good Molecules or The INKEY List for sensitive skin?

Both Good Molecules and The INKEY List are a great fit for sensitive skin, as the products on this page for both brands achieve a Superior level of routine fit for this skin type.

Good Molecules or The INKEY List for acne-prone skin?

Good Molecules fits acne-prone skin better, achieving a Superior routine fit compared to The INKEY List's High fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.