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Good Molecules vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and The INKEY List are accessible skincare brands that offer thoughtful ranges of serums, moisturizers, eye products, and exfoliants built around key ingredients like glycerin and hyaluronic acid. The American brand suits dry skin and dry sensitive skin best, while the British brand fits combination skin and sensitive skin best through its moisture-binding formulas. For targeted concerns, both feature standout options, including treatments for acne-prone skin, dark spots, and mature skin. They differ primarily in their ownership, founding years, and formulation focus, with glycerin improving hydration and restoring barrier function in both collections.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Good Molecules and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs The INKEY List products

People Say

Good MoleculesThe INKEY List
  • Affordable Price and Great Value Mostly MentionedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “only $8 — Good Molecules Gentle Retinol Cream”
    • “great value — Good Molecules Niacinamide Serum”
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
  • Gentle Formula and Sensitive Skin Care Often MentionedOften Mentioned
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Hydration, Plumping, and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Skin Texture Improvements and Pores Often MentionedSometimes Noted
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “smoother skin — Good Molecules Niacinamide Serum”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Acne and Blemish Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
  • Slow, No, or Insufficient Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
  • Packaging Issues and Design Flaws Sometimes NotedOften Mentioned
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
    • “Hole is too big — Good Molecules Pineapple Exfoliating Powder”
    • “dropper... getting only a little bit is difficult — Good Molecules Discoloration Correcting Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Sticky or Tacky Residue and Texture Issues Sometimes NotedOften Mentioned
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”
    • “Balls up — Good Molecules Pineapple Exfoliating Powder”
    • “feels soapy when rubbed — Good Molecules Hyaluronic Acid Serum”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”

Good Molecules vs The INKEY List routines for dry skin

Buy Good Molecules routine · $112.61 · 95% fitBuy The INKEY List routine · $106.98 · 82% fitSee multi-brand routine · 99% fit

Good Molecules vs The INKEY List routines for oily skin

Buy Good Molecules routine · $234.94 · 93% fitBuy The INKEY List routine · $261.57 · 87% fitSee multi-brand routine · 98% fit

Good Molecules vs The INKEY List routines for combination skin

Buy Good Molecules routine · $226.53 · 92% fitBuy The INKEY List routine · $254.57 · 90% fitSee multi-brand routine · 97% fit

Questions and answers

Good Molecules or The INKEY List: which is better?

Good Molecules offers better routine fits for dry, oily, acne-prone, and mature skin types on the products on this page, while both brands tie for combination and sensitive skin.

What is the difference between Good Molecules and The INKEY List?

Good Molecules fits best for dry skin, dry sensitive skin, and oily skin, while The INKEY List fits best for combination skin, sensitive skin, and oily acne-prone skin. Reviewers highlight Good Molecules for affordability and skin texture improvements, whereas The INKEY List excels in hydration, plumping, and acne control.

Good Molecules or The INKEY List for dry skin?

For dry skin, Good Molecules has a Superior routine fit on this page, while The INKEY List has a High routine fit. The products on this page from Good Molecules focus heavily on hydration with key ingredients like hyaluronic acid and glycerin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Good Molecules or The INKEY List: which cleanser is better?

Good Molecules offers the Hydrating Facial Cleansing Gel, which Lovi rates as High for dry, sensitive, and dry sensitive skin. The INKEY List offers the Salicylic Acid Cleanser, which Lovi rates as High for combination, acne-prone, oily, and oily acne-prone skin.

Which is more affordable, Good Molecules or The INKEY List?

Good Molecules is more affordable than The INKEY List for the products on this page, as reviewers note it offers affordable price and great value.

Good Molecules or The INKEY List for hydration and plumping?

The INKEY List does better for hydration, plumping, and moisture among the products on this page. Topical application of hyaluronic acid helps improve skin hydration and moisture retention.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

Good Molecules or The INKEY List for acne and blemish control?

Good Molecules fits acne-prone skin better with a Superior routine level compared to The INKEY List at High. Reviewers note that Good Molecules focuses on skin texture improvements and pores, while The INKEY List focuses on acne and blemish control.

Good Molecules or The INKEY List: which brand has better packaging?

The INKEY List is unlikely to have the packaging issues that reviewers sometimes note for Good Molecules.

Good Molecules or The INKEY List for oily skin?

Good Molecules has a Superior routine fit for oily skin, whereas The INKEY List has a High fit. Reviewers mention that Good Molecules offers affordable and great value serums that help fade dark spots and improve skin texture.

Good Molecules or The INKEY List: which moisturizer is better?

The INKEY List may provide better hydration, plumping, and moisture among the products on this page. Reviewers note that The INKEY List offers hydrating and plumping moisturizers, while Good Molecules is favored for skin texture improvements and pores.

Good Molecules or The INKEY List for sensitive skin?

For sensitive skin, Good Molecules has a Superior routine fit, while The INKEY List also reaches a Superior fit level. Both brands offer products with no added fragrance across the products on this page.

Good Molecules or The INKEY List for acne-prone skin?

For acne-prone skin, Good Molecules has a superior routine fit compared to The INKEY List, which has a high routine fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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