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Good Molecules vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and The INKEY List are two modern skincare labels known for thoughtful formulations built on hardworking ingredients like glycerin and hyaluronic acid. The American line, Good Molecules, is celebrated for targeted serums, nourishing moisturizers, soothing eye products, and clarifying exfoliants that suit dry skin and mature skin best. Meanwhile, the British brand, The INKEY List, offers versatile moisturizers, serums, toners, and eye products that fit dry skin and sensitive skin best. While both brands feature supportive options for varied complexions, they differ in their specific ingredient profiles and regional origins.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Good Molecules and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs The INKEY List products

People Say

Good MoleculesThe INKEY List
  • Affordable Price and Great Value Mostly MentionedMostly Mentioned
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
  • Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
  • Gentle Formula and Sensitive Skin Care Often MentionedOften Mentioned
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Hydration, Plumping, and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “Skin feels instantly hydrated, nourished and looks more glowing — The INKEY List Oat Cleansing Balm”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Skin Texture Improvements and Pores Often MentionedSometimes Noted
    • “Leaves skin "baby soft," "super smooth," "polished feel" — Good Molecules Pineapple Exfoliating Powder”
    • “softened fine lines — Good Molecules Gentle Retinol Cream”
    • “smoother skin — Good Molecules Niacinamide Serum”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Acne and Blemish Control Sometimes NotedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “sucked out all the gunk — Good Molecules PIMPLE PATCHES”
  • Slow, No, or Insufficient Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
  • Packaging Issues and Design Flaws Sometimes NotedOften Mentioned
    • “Metal tube cracks — Good Molecules Yerba Mate Wake Up Eye Gel”
    • “Hole is too big — Good Molecules Pineapple Exfoliating Powder”
    • “dropper... getting only a little bit is difficult — Good Molecules Discoloration Correcting Serum”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Sticky or Tacky Residue and Texture Issues Sometimes NotedOften Mentioned
    • “sticky to the touch — Good Molecules Niacinamide Brightening Toner”
    • “Balls up — Good Molecules Pineapple Exfoliating Powder”
    • “feels soapy when rubbed — Good Molecules Hyaluronic Acid Serum”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”

Good Molecules vs The INKEY List routines for dry skin

See multi-brand routine · 99% fit

Good Molecules vs The INKEY List routines for oily skin

See multi-brand routine · 95% fit

Good Molecules vs The INKEY List routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Good Molecules or The INKEY List: which is better?

Both brands are great choices, but they excel in different areas based on the products on this page. Good Molecules stands out for price and texture improvements, while The INKEY List is known for hydration and acne control.

What is the difference between Good Molecules and The INKEY List?

Good Molecules offers better results for mature skin and skin texture, whereas The INKEY List delivers superior hydration and acne control. Both brands provide fragrance-free options and similar fit levels for dry and oily skin types.

Good Molecules or The INKEY List for dry skin?

Both Good Molecules and The INKEY List are well suited for dry skin, with Lovi fit levels rated as superior for the products on this page. Reviewers note that both brands offer affordable, hydrating moisturizers.

Good Molecules or The INKEY List: which cleanser is better?

Both brands offer effective options, but they serve different needs since Good Molecules features a hydrating gel cleanser while The INKEY List provides targeted salicylic acid and cleansing balm options.

Which is more affordable, Good Molecules or The INKEY List?

Good Molecules is more affordable than The INKEY List for the products on this page.

Which brand has better packaging and fewer design flaws?

Good Molecules has more packaging issues and design flaws according to the products on this page.

Good Molecules or The INKEY List for reducing dark spots?

Both Good Molecules and The INKEY List help fade dark spots, with Good Molecules achieving a High fit for skin with dark spots on this page and The INKEY List offering targeted options like Tranexamic Acid Serum.

The British Journal of Dermatology, 2002Antioxidants, 2021

Good Molecules or The INKEY List for oily skin?

For oily skin, Good Molecules has a High Lovi fit level and The INKEY List has a High Lovi fit level, meaning both brands fit equally well.

Good Molecules or The INKEY List: which moisturizer is better?

When it comes to moisturizers, The INKEY List is rated higher for hydration, plumping, and moisture among the products on this page. Reviewers frequently mention that The INKEY List offers affordable and fast-absorbing moisturizers with plumping and firming benefits.

Good Molecules or The INKEY List for sensitive skin?

For sensitive skin, Lovi finds that The INKEY List has a Superior routine fit, while Good Molecules has a High fit.

Good Molecules or The INKEY List for acne-prone skin?

Both brands are a High fit for acne-prone skin, with several targeted products to help manage breakouts.

Good Molecules or The INKEY List for dry sensitive skin?

For dry sensitive skin, Lovi rates The INKEY List as Superior and Good Molecules as High. The INKEY List helps provide hydration, plumping, and moisture, while both brands feature products that list no fragrance in their ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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