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Good Molecules vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and SK-II are skincare brands that offer thoughtful ranges of serums, moisturizers, eye products, exfoliants, and more. The American brand, founded in 2019 and owned by Beautylish, Inc., features key ingredients like glycerin and hyaluronic acid, while the Japanese brand, founded in 1980 and owned by The Procter & Gamble Company since 1991, is anchored by the signature ingredient pitera. Both suit dry skin best, though the former also suits dry sensitive skin and the latter suits combination skin. They differ in their standout targeted options and the specific ways their core formulations improve hydration, barrier function, pore area, roughness, and redness.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Good Molecules and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs SK-II products

People Say

Good MoleculesSK-II
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
  • Advanced Performance and Extras Often MentionedMostly Mentioned
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “Reduced sun spots — SK-II Genoptics Spot Essence”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
  • Value and Pricing Mostly MentionedNot noted
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Brightening and Radiance Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Care Often MentionedRarely Noted
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Slow or Ineffective Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
  • Scent and Fragrance Complaints Sometimes NotedOften Mentioned
    • “Strong bergamot smell — Good Molecules Super Peptide Serum”
    • “weird faint smell — Good Molecules Gentle Retinol Cream”
    • “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

Good Molecules vs SK-II routines for dry skin

Buy SK-II routine · CA$783.50 · 93% fitBuy Good Molecules routine · CA$190.71 · 92% fitSee multi-brand routine · 99% fit

Good Molecules vs SK-II routines for oily skin

Buy SK-II routine · CA$1,101.33 · 91% fitBuy Good Molecules routine · CA$311.61 · 87% fitSee multi-brand routine · 96% fit

Good Molecules vs SK-II routines for combination skin

Buy SK-II routine · CA$1,065.33 · 93% fitBuy Good Molecules routine · CA$252.71 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Good Molecules or SK-II: which is better?

Both brands offer strong options depending on your budget and skin priorities, as Good Molecules provides high value and gentle care, while SK-II delivers superior performance in hydration, brightening, and advanced care on this page.

What is the difference between Good Molecules and SK-II?

Good Molecules and SK-II are both great options, with Good Molecules focusing on affordable value and gentle care, while SK-II delivers advanced performance and hydration. For routine fit, Good Molecules is Superior for dry, sensitive, and dry sensitive skin, whereas SK-II reaches Superior levels for oily and combination skin types among the products on this page.

Good Molecules or SK-II for dry skin?

Both Good Molecules and SK-II are equally well-suited for dry skin, as Lovi rates both brands with a Superior routine fit for this skin type. Reviewers note that Good Molecules offers affordable and hydrating moisturizers, while SK-II provides effective hydration and plumping benefits.

Good Molecules or SK-II: which moisturizer is better?

Both Good Molecules and SK-II offer moisturizers, with Good Molecules providing affordable and hydrating options and SK-II leaning toward advanced performance and hydration. Lovi rates the routine fit for dry skin as Superior for both brands. Good Molecules lists key ingredients like glycerin and hyaluronic acid across its products, while SK-II features Pitera.

Dermatologic Therapy, 2022

Which is more affordable, Good Molecules or SK-II?

Good Molecules offers more affordable products on this page, as reviewers frequently note it provides great value. SK-II tends to be more expensive, though both brands feature no fragrance across their ranges.

Good Molecules or SK-II for brightening and fading dark spots?

SK-II delivers better results for brightening and radiance, while Good Molecules is known for fading dark spots and improving skin texture. For skin with dark spots, the products on this page show that Good Molecules and SK-II both achieve an average routine fit of High.

Which brand has a better routine fit for dry sensitive skin?

Both Good Molecules and SK-II have a Superior routine fit for dry sensitive skin. Reviewers note that Good Molecules tends to do better for gentle and sensitive care, while SK-II does better for hydration and plumping.

Good Molecules or SK-II for oily skin?

For oily skin, SK-II is the better choice because it has a Superior routine fit compared to Good Molecules, which has a High fit level.

Good Molecules or SK-II for sensitive skin?

Good Molecules is a better fit for sensitive skin, achieving a Superior routine fit compared to the High fit of SK-II. The products on this page are formulated without fragrance.

Good Molecules or SK-II for acne-prone skin?

For acne-prone skin, both brands offer good options, with Lovi giving Good Molecules a High fit and SK-II a Superior fit.

Good Molecules or SK-II for mature skin?

For mature skin, Lovi finds Good Molecules Superior and SK-II High. Reviewers mention that Good Molecules offers affordable and great value serums, while SK-II delivers better advanced performance, brightening, radiance, hydration, and plumping.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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