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Good Molecules vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and SK-II are contemporary skincare options that cater to different routines and preferences. The American brand is known for thoughtfully formulated serums, moisturizers, eye products, and exfoliants featuring glycerin and hyaluronic acid, while the Japanese brand offers transformative moisturizers, targeted serums, restorative masks, and balancing toners elevated by its signature ingredient, pitera. Both brands suit sensitive and acne-prone skin best, helping to restore balance to the complexion. They differ primarily in their core compositions and origin, as the first brand utilizes glycerin and hyaluronic acid to improve hydration and barrier function, whereas the second brand relies on pitera to measurably improve pore area, roughness, and redness.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Good Molecules and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs SK-II products

People Say

Good MoleculesSK-II
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
  • Advanced Performance and Extras Often MentionedMostly Mentioned
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “Reduced sun spots — SK-II Genoptics Spot Essence”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
  • Value and Pricing Mostly MentionedNot noted
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Brightening and Radiance Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Care Often MentionedRarely Noted
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Slow or Ineffective Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
  • Scent and Fragrance Complaints Sometimes NotedOften Mentioned
    • “Strong bergamot smell — Good Molecules Super Peptide Serum”
    • “weird faint smell — Good Molecules Gentle Retinol Cream”
    • “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

Good Molecules vs SK-II routines for dry skin

Buy Good Molecules routine · AED 512.25 · 89% fitBuy SK-II routine · AED 2,470.10 · 82% fitSee multi-brand routine · 96% fit

Good Molecules vs SK-II routines for oily skin

Buy Good Molecules routine · AED 887.58 · 89% fitBuy SK-II routine · AED 2,468.63 · 88% fitSee multi-brand routine · 97% fit

Good Molecules vs SK-II routines for combination skin

Buy Good Molecules routine · AED 834.64 · 89% fitBuy SK-II routine · AED 2,424.45 · 88% fitSee multi-brand routine · 96% fit

Questions and answers

Good Molecules or SK-II: which is better?

Good Molecules and SK-II are both great choices, with Good Molecules offering better value and gentle care, while SK-II delivers superior brightening and hydration. For sensitive skin, Lovi rates Good Molecules as Superior and SK-II as High.

What is the difference between Good Molecules and SK-II?

Good Molecules offers better value and gentle sensitive care on the products on this page, while SK-II does better with hydration, plumping, brightening, and advanced performance. Reviewers note that Good Molecules is affordable with great value serums, whereas SK-II focuses on luxury formulations featuring Pitera.

Good Molecules or SK-II for dry skin?

Both Good Molecules and SK-II achieve a High routine fit for dry skin, with Good Molecules offering budget-friendly hydration and SK-II focusing on advanced performance with Pitera. Topical hyaluronic acid, found in the products on this page, helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022

Good Molecules or SK-II: which moisturizer is better?

Both brands offer solid moisturizer choices, but SK-II tends to excel in hydration and plumping compared to Good Molecules. For example, SK-II's Facial Treatment Essence helps provide high levels of moisture, while Good Molecules is often praised for offering affordable and hydrating options.

Dermatologic Therapy, 2022

Which is more affordable, Good Molecules or SK-II?

Good Molecules offers better value and pricing compared to SK-II.

Between Good Molecules and SK-II, which brand performs better for brightening and radiance?

SK-II performs better for brightening and radiance compared to Good Molecules. The products on this page help improve skin radiance with key ingredients like Pitera.

Which brand offers better gentle and sensitive care, Good Molecules or SK-II?

Good Molecules offers better gentle and sensitive care compared to SK-II. For sensitive skin specifically, Lovi rates Good Molecules as Superior and SK-II as High.

What are the founding years and parent companies of Good Molecules and SK-II?

Good Molecules was founded in 2019 in the United States and is owned by Beautylish, Inc., while SK-II was founded in 1980 in Japan and has been owned by The Procter & Gamble Company since 1991.

Good Molecules or SK-II for oily skin?

Both Good Molecules and SK-II are a High fit for oily skin. Reviewers note that Good Molecules offers better value and pricing, while SK-II delivers better brightening, radiance, hydration, and plumping.

Good Molecules or SK-II for sensitive skin?

Good Molecules is a better fit for sensitive skin, earning a Superior rating from Lovi compared to SK-II's High rating.

Good Molecules or SK-II for acne-prone skin?

Both Good Molecules and SK-II achieve a Superior fit for acne-prone skin on Lovi. Good Molecules offers affordable and great value serums that reviewers mention as helpful for fading dark spots and improving skin texture, though some users note they may cause breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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