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Good Molecules vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and SK-II are skincare brands founded in the United States in 2019 and Japan in 1980, respectively. The American brand is widely loved for its thoughtful range of serums, moisturizers, eye products, exfoliants, and more, which are carefully formulated with glycerin and hyaluronic acid. Conversely, skincare enthusiasts across the globe cherish the Japanese brand for its luxurious moisturizers, potent serums, clarifying toners, and restorative masks, all anchored by its signature ingredient, pitera. Products from both lines suit dry skin and acne-prone skin best, though they differ through their distinct formulations and foundational ingredients.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Good Molecules and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs SK-II products

People Say

Good MoleculesSK-II
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
  • Advanced Performance and Extras Often MentionedMostly Mentioned
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “Reduced sun spots — SK-II Genoptics Spot Essence”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
  • Value and Pricing Mostly MentionedNot noted
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Brightening and Radiance Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Care Often MentionedRarely Noted
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Slow or Ineffective Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
  • Scent and Fragrance Complaints Sometimes NotedOften Mentioned
    • “Strong bergamot smell — Good Molecules Super Peptide Serum”
    • “weird faint smell — Good Molecules Gentle Retinol Cream”
    • “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

Good Molecules vs SK-II routines for dry skin

See multi-brand routine · 98% fit

Good Molecules vs SK-II routines for oily skin

See multi-brand routine · 97% fit

Good Molecules vs SK-II routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Good Molecules or SK-II: which is better?

Both Good Molecules and SK-II are great choices, with Good Molecules offering better value and gentle care, while SK-II excels in advanced performance, brightening, and hydration.

What is the difference between Good Molecules and SK-II?

Good Molecules offers affordable value and gentle care, while SK-II delivers advanced performance, brightening, and hydration. For routine fit, Lovi rates Good Molecules as Superior for mature skin, skin with dark spots, and dry sensitive skin, whereas SK-II is rated High for those skin types.

Good Molecules or SK-II for dry skin?

Both Good Molecules and SK-II achieve a Superior Lovi fit level for dry skin. Good Molecules offers budget-friendly hydration and value, while SK-II leans toward advanced performance and anti-aging benefits.

Good Molecules or SK-II: which moisturizer is better?

Good Molecules offers affordable and hydrating moisturizers, while SK-II features options like the Facial Treatment Essence. Lovi rates the routine fit for dry skin as Superior for both brands.

Dermatologic Therapy, 2022

Which is more affordable, Good Molecules or SK-II?

Good Molecules is more affordable than SK-II, as reviewers on this page frequently note Good Molecules for offering affordable and great value serums and moisturizers.

Between Good Molecules and SK-II, which brand performs better for mature skin?

For mature skin, Good Molecules has a Superior routine fit, while SK-II has a High fit level.

Which brand has better options for skin with dark spots, Good Molecules or SK-II?

Good Molecules has better options for skin with dark spots, as Lovi rates its routine fit as Superior while SK-II achieves a High fit level.

Good Molecules or SK-II: which is better for dry sensitive skin?

Both Good Molecules and SK-II provide a Superior routine fit for dry sensitive skin. Good Molecules stands out for gentle and sensitive care, while SK-II offers advanced performance and hydration.

Good Molecules or SK-II for oily skin?

Both Good Molecules and SK-II achieve a High routine fit for oily skin. Reviewers find Good Molecules offers better value and pricing, while SK-II delivers stronger hydration, plumping, brightening, and radiance.

Good Molecules or SK-II for sensitive skin?

For sensitive skin, both Good Molecules and SK-II offer a High routine fit on Lovi. Reviewers note that Good Molecules does better for gentle and sensitive care.

Good Molecules or SK-II for acne-prone skin?

Both Good Molecules and SK-II are a Superior fit for acne-prone skin on Lovi.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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