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Good Molecules vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Good Molecules and SK-II are skincare brands that offer serums, moisturizers, and treatments formulated to support various complexions. The American brand launched in 2019 and is cherished for soothing products featuring glycerin and hyaluronic acid that suit dry and sensitive skin. Conversely, the Japanese brand founded in 1980 is known for luxurious formulations anchored by pitera that suit dry and acne-prone skin best. While both brands nourish the skin, they differ in their heritage, signature ingredients, and primary product types.

Good Molecules is an American skincare brand founded in 2019 and owned by Beautylish, Inc..

beautymatter.comgoodmolecules.compitchbook.compreqin.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Good Molecules and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Good Molecules vs SK-II products

People Say

Good MoleculesSK-II
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “absorbs quickly... zero irritation or tacky feeling — Good Molecules Discoloration Correcting Serum”
    • “practically invisible on skin — Good Molecules PIMPLE PATCHES”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
  • Advanced Performance and Extras Often MentionedMostly Mentioned
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
    • “Reduced sun spots — SK-II Genoptics Spot Essence”
    • “scar on your chin doesn't look nearly as noticeable — Good Molecules Discoloration Correcting Serum”
  • Value and Pricing Mostly MentionedNot noted
    • “best value for money — Good Molecules Hyaluronic Acid Serum”
    • “great value — Good Molecules Niacinamide Serum”
  • Brightening and Radiance Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “skin looks more radiant — Good Molecules Niacinamide Brightening Toner”
  • Hydration and Plumping Often MentionedMostly Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “skin appears smooth and supple — Good Molecules Hyaluronic Acid Serum”
  • Gentle and Sensitive Care Often MentionedRarely Noted
    • “no skin purging — Good Molecules Gentle Retinol Cream”
    • “Non-abrasive, suitable for sensitive skin, no stinging — Good Molecules Pineapple Exfoliating Powder”
    • “leaves my face feeling clean without the drying — Good Molecules Hydrating Facial Cleansing Gel”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • High Price and Cost Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Slow or Ineffective Results Often MentionedOften Mentioned
    • “didn't really see a difference — Good Molecules Discoloration Correcting Serum”
    • “dried my skin out — Good Molecules Hyaluronic Acid Serum”
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
  • Scent and Fragrance Complaints Sometimes NotedOften Mentioned
    • “Strong bergamot smell — Good Molecules Super Peptide Serum”
    • “weird faint smell — Good Molecules Gentle Retinol Cream”
    • “smelled of glycolic acid — Good Molecules Overnight Exfoliating Treatment”
    • “smells like dirty feet — SK-II Facial Treatment Essence”

Good Molecules vs SK-II routines for dry skin

See multi-brand routine · 99% fit

Good Molecules vs SK-II routines for oily skin

See multi-brand routine · 96% fit

Good Molecules vs SK-II routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Good Molecules or SK-II: which is better?

Good Molecules offers better value and sensitive skin care, while SK-II delivers superior brightening, hydration, and advanced performance. Reviewers note that Good Molecules is more affordable and gentle, whereas SK-II excels in overall radiance and texture.

What is the difference between Good Molecules and SK-II?

Good Molecules offers better value and sensitive skin care, whereas SK-II excels in brightening, hydration, and advanced performance. Reviewers note that Good Molecules is affordable and gentle, while SK-II provides superior results for oily and dry sensitive skin types.

Good Molecules or SK-II for dry skin?

Both Good Molecules and SK-II achieve a Superior routine fit for dry skin. Good Molecules relies on key ingredients like glycerin and hyaluronic acid, while SK-II features Pitera across the products on this page.

Dermatologic Therapy, 2022

Good Molecules or SK-II: which moisturizer is better?

Both Good Molecules and SK-II offer popular moisturizers on the page, with Good Molecules providing budget-friendly hydration and SK-II delivering advanced performance. Lovi rates the routine fit for dry skin as Superior for both brands.

Which is more affordable, Good Molecules or SK-II?

Good Molecules provides better value and pricing than SK-II based on shopper reviews for the products on this page.

Between Good Molecules and SK-II, which brand performs better for brightening and radiance?

SK-II performs better for brightening and radiance compared to Good Molecules. Review themes show SK-II excels in brightening and radiance.

How do the founding years and corporate ownership of Good Molecules and SK-II compare?

Good Molecules was founded in 2019 in the United States and is owned by Beautylish, Inc., whereas SK-II was founded in 1980 in Japan and has been owned by The Procter & Gamble Company since 1991.

Which brand has better performance for sensitive and gentle skincare care?

Good Molecules does better for sensitive and gentle skincare care on this page. Lovi rates Good Molecules as Superior for sensitive skin, while SK-II is rated as High.

Good Molecules or SK-II for oily skin?

For oily skin, Good Molecules has a High Lovi fit level, whereas SK-II offers a Superior Lovi fit level. Review themes indicate that SK-II tends to do better for brightening and radiance as well as hydration and plumping.

Good Molecules or SK-II for sensitive skin?

Good Molecules is a better fit for sensitive skin, achieving a Lovi fit level of Superior while SK-II reaches High. Reviewers note that Good Molecules offers very gentle serums, and every product on this page lists no fragrance in its ingredients.

Good Molecules or SK-II for acne-prone skin?

Both Good Molecules and SK-II achieve a Superior routine fit for acne-prone skin on the products on this page. Good Molecules offers budget-friendly serums with key ingredients like hyaluronic acid, which helps hydrate the skin.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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