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Biore vs Shu Uemura

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Biore and Shu Uemura are established Japanese skincare brands offering thoughtfully formulated cleansers, sunscreens, and makeup removers designed for daily routines. The former brand is beloved for gentle creations that suit sensitive and dry skin best, featuring standout solutions like the UV Aqua Rich for acne-prone skin, the Makeup Remover Perfect Oil for skin with dark spots, and the Deep Pore Charcoal Cleanser for mature skin. Meanwhile, the latter brand is deeply loved for transformative makeup removers that suit all skin types best, offering carefully balanced options such as the cleansing oil for acne-prone skin. While both brands maintain skin comfort through effective formulations, they differ in their founding years, parent companies, and specific target skin types.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.

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This page compares some of the most popular Biore and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shu Uemura products

Questions and answers

Biore or Shu Uemura: which is better?

Biore offers a wider selection of products on this page with better fit levels across more skin types than Shu Uemura. Lovi rates Biore products such as UV Aqua Rich at a High fit for combination skin, while Shu Uemura cleansing oil reaches only an Average fit.

What is the difference between Biore and Shu Uemura?

Biore offers a wider variety of skincare products on this page covering cleansers, masks, sunscreens, and makeup removers, whereas Shu Uemura features only a cleansing oil. Lovi rates Biore best for sensitive, dry, and mature skin, while the Shu Uemura cleansing oil has average fits for dry sensitive, dark spots, dry, sensitive, and mature skin, and lower fits for oily, acne-prone, and combination skin.

Which is more affordable, Biore or Shu Uemura?

The provided page and study facts do not contain pricing information to determine whether Biore or Shu Uemura is more affordable.

Which causes fewer breakouts, Biore or Shu Uemura?

Biore and Shu Uemura both feature products on this page that are poorly suited for breakout-prone skin, as Biore's cleanser and pore strips rate average to low for acne-prone skin, while Shu Uemura's cleansing oil rates low.

Between Biore and Shu Uemura, which brand was founded earlier?

Shu Uemura was founded earlier, in 1967 in Japan, whereas Biore was founded later, in 1980 in Japan.

Which parent company owns Biore, and which owns Shu Uemura?

Biore is owned by the Kao Corporation, and Shu Uemura is owned by L'Oreal S.A.

Do any products from either Biore or Shu Uemura contain fragrance?

Every product on this page from both Biore and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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