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Biore vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shu Uemura are established Japanese skincare brands offering thoughtfully formulated daily care rooted in gentle efficacy. The former features sunscreens, cleansers, masks, and makeup removers suited for sensitive and combination skin, while the latter is celebrated for its transformative cleansing oils designed for all skin types. Users appreciate how both brands address specific concerns like acne-prone skin, dark spots, and mature skin through carefully balanced offerings. Ultimately, they differ in their foundational heritage, ownership, and targeted product ranges.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Biore and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shu Uemura products

Questions and answers

Biore or Shu Uemura: which is better?

Biore is a better choice for most shoppers on this page because it offers a wider variety of products that achieve High fits for sensitive, combination, and mature skin, whereas Shu Uemura only features a single cleansing oil with lower fit levels. Both brands ensure that every product on this page lists no fragrance in its ingredients.

What is the difference between Biore and Shu Uemura?

Biore was founded in 1980 by the Kao Corporation and offers a wider range of products on this page like sunscreens and cleansers, while Shu Uemura was founded in 1967 and is owned by L'Oréal S.A. with a cleansing oil makeup remover featured.

Which is more affordable, Biore or Shu Uemura?

The provided page and study information do not include pricing details, so neither Biore nor Shu Uemura can be identified as more affordable.

Which causes fewer breakouts, Biore or Shu Uemura?

Shu Uemura's cleansing oil has a Low Lovi fit for acne-prone skin, while the products on this page from Biore mostly have an Average fit for acne-prone skin, meaning Biore is more likely to cause fewer breakouts depending on the specific product.

When was each brand founded and which parent companies own them?

Biore was founded in 1980 in Japan and is owned by the Kao Corporation, while Shu Uemura was founded in 1967 in Japan and has been owned by L'Oreal S.A. since 2003.

Do any of the products from Biore or Shu Uemura contain fragrance?

Every product on this page from both Biore and Shu Uemura lists no fragrance in its ingredients.

Which skin types do the brand-focused routines for Biore fit best?

The brand-focused routines for Biore fit sensitive skin, combination skin, and mature skin best. Lovi rates the products on this page across these skin types with varying levels of fit.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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