Biore vs Shu Uemura
Biore and Shu Uemura are established Japanese skincare brands rooted in thoughtful, effective formulation. The former is celebrated for its sunscreens, cleansers, masks, and makeup removers, while the latter is deeply loved for its transformative makeup removers. Both suit sensitive and oily skin best, though the latter also accommodates all skin types through gentle and effective nature. They differ primarily in their founding heritage and targeted product strengths.
Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.
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This page compares some of the most popular Biore and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Biore vs Shu Uemura products
Questions and answers
Biore or Shu Uemura: which is better?
Biore offers a wider variety of products on this page that fit sensitive, oily, and combination skin well. Every product listed for both Biore and Shu Uemura contains no fragrance in its ingredients.
What is the difference between Biore and Shu Uemura?
Biore offers a wider range of products on this page, such as sunscreens, cleansers, masks, and makeup removers, with fit levels reaching High for specific skin types, whereas Shu Uemura features only a cleansing oil on this page with average to low fit levels across skin types.
Which is more affordable, Biore or Shu Uemura?
The provided page facts do not mention the prices of either Biore or Shu Uemura products, so it is not possible to determine which brand is more affordable.
Which causes fewer breakouts, Biore or Shu Uemura?
Shu Uemura's cleansing oil has a Low fit for acne-prone skin, while Biore products on this page generally have an Average fit for acne-prone skin, though Makeup Remover Perfect Oil has a Low fit.
Between Biore and Shu Uemura, which brand was founded earlier?
Shu Uemura was founded earlier, in 1967 in Japan, while Biore was founded in 1980 in Japan.
How do the parent companies of Biore and Shu Uemura differ?
Biore is owned by the Kao Corporation, which was founded in 1980 in Japan, while Shu Uemura is owned by L'Oreal S.A., which has owned the brand since 2003 after its founding in Japan in 1967.
Do any products from Biore or Shu Uemura contain fragrance?
Every product on this page from both Biore and Shu Uemura lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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