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Biore vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Biore and Shu Uemura are Japanese skincare brands known for their thoughtfully crafted formulas. The former is beloved for its effective sunscreens, gentle cleansers, purifying masks, and efficient makeup removers, while the latter is deeply loved for its transformative makeup removers. Both brands suit diverse needs, with the first brand offering balanced care for combination skin and mature skin, and the second brand suiting all skin types best due to its gentle and effective nature. They differ primarily in their product ranges and target complexions, as the first brand highlights standout solutions like the UV Aqua Rich for acne-prone skin, the Makeup Remover Perfect Oil for skin with dark spots, and the Deep Pore Charcoal Cleanser for mature skin, whereas Shu Uemura features its cleansing oil as ideal for acne-prone skin.

Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.

biore.comkao.com

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Biore and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Biore vs Shu Uemura products

Questions and answers

Biore or Shu Uemura: which is better?

Biore is the better choice on this page because it offers a wider variety of products, including sunscreens and cleansers, with fit levels reaching High for specific skin types, whereas Shu Uemura only features a single cleansing oil with average or lower fits. Lovi gives Biore a High fit for sensitive skin with its makeup remover and for combination skin with its sunscreen.

What is the difference between Biore and Shu Uemura?

Biore offers a wider range of products on this page, such as sunscreens, cleansers, and masks, whereas Shu Uemura provides only a cleansing oil. Lovi rates Biore with High fit for combination, mature, and oily skin types, while Shu Uemura does not have a designated best fit on this page.

Which is more affordable, Biore or Shu Uemura?

The provided page facts and studies do not contain pricing information, so it is not possible to determine whether Biore or Shu Uemura is more affordable.

Which causes fewer breakouts, Biore or Shu Uemura?

Biore products on this page generally have better acne fit levels, whereas Shu Uemura cleansing oil may cause breakouts as it has a low fit level for acne-prone skin.

Between Biore and Shu Uemura, which brand was founded earlier and which parent companies own them?

Shu Uemura was founded earlier in 1967 and is owned by L'Oréal S.A., while Biore was founded in 1980 and is owned by Kao Corporation.

Do any products from Biore or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both Biore and Shu Uemura lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Biore's UV Aqua Rich sunscreen and Shu Uemura's cleansing oil?

Biore's UV Aqua Rich sunscreen has a Caution fit level for dry skin, whereas Shu Uemura's cleansing oil has an Average fit level for dry skin. Every product on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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