Biore vs Shu Uemura
Biore and Shu Uemura are established Japanese skincare brands offering thoughtfully formulated daily care rooted in gentle efficacy. The former features sunscreens, cleansers, masks, and makeup removers suited for sensitive and combination skin, while the latter is celebrated for its transformative cleansing oils designed for all skin types. Users appreciate how both brands address specific concerns like acne-prone skin, dark spots, and mature skin through carefully balanced offerings. Ultimately, they differ in their foundational heritage, ownership, and targeted product ranges.
Biore is a Japanese skincare brand founded in 1980 and owned by Kao Corporation.
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.
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This page compares some of the most popular Biore and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Biore vs Shu Uemura products
Questions and answers
Biore or Shu Uemura: which is better?
Biore is the better fit overall because the products on this page cover a wider range of skin types with higher Lovi ratings, especially for sensitive and combination skin.
What is the difference between Biore and Shu Uemura?
Biore offers a wider variety of products on this page, including sunscreens, cleansers, and masks, whereas Shu Uemura is represented only by a cleansing oil.
Which is more affordable, Biore or Shu Uemura?
The page facts do not provide pricing information for Biore or Shu Uemura products, so affordability cannot be compared here.
Which causes fewer breakouts, Biore or Shu Uemura?
Biore and Shu Uemura both offer products on this page that are poorly suited for acne-prone skin, with breakout risks rated as Low or Caution. For example, the Shu Uemura cleansing oil has a Low fit for acne-prone skin, and the Biore Makeup Remover Perfect Oil is also rated Low for that skin type.
Which brand was founded earlier in Japan, Biore or Shu Uemura?
Shu Uemura was founded earlier in Japan, in 1967, while Biore was founded in 1980.
Do any products from Biore or Shu Uemura contain fragrance?
Every product on this page from both Biore and Shu Uemura lists no fragrance in its ingredients.
Which parent company owns Biore and which owns Shu Uemura?
Biore is owned by Kao Corporation, while Shu Uemura is owned by L'Or茅al S.A.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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