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The INKEY List vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and FRE are distinct skincare lines, with the former being a British brand founded in 2018 and owned by Brand Evangelists for Beauty Limited that features moisturizers, serums, toners, and eye products built around glycerin, while the latter is widely loved for its targeted product types and nourishing formulas. The INKEY List fits sensitive skin and combination skin best, offering standout options like the PHA Toner for acne-prone skin, the 10 percent Azelaic Acid Serum for skin with dark spots, and the Bio-Active Ceramide Repairing and Plumping Moisturizer for mature skin, whereas FRE products suit acne-prone skin best, owing to their gentle and effective compositions such as Argan Oil. These brands ultimately differ in their foundational ingredients and specific skin type focuses, as the first relies on glycerin to significantly increase hydration and restore barrier function, and both employ thoughtful formulations to gently balance and support the complexion.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs FRE products

Questions and answers

The INKEY List or FRE: which is better?

The products on this page from The INKEY List generally offer higher Lovi fit levels across a wide range of skin types compared to FRE, which features only a single product with mostly average or low fits. Reviewers frequently highlight The INKEY List for its affordable, lightweight, and hydrating moisturizers.

What is the difference between The INKEY List and FRE?

The INKEY List offers a wide range of targeted serums, toners, and moisturizers that fit sensitive, combination, and oily acne-prone skin best, whereas FRE features only an argan oil product on this page. Reviewers often mention that the products on this page from The INKEY List are affordable and hydrating.

Which is more affordable, The INKEY List or FRE?

The INKEY List offers multiple affordable options, with reviewers frequently highlighting both its affordable moisturizers and affordable serums on the products on this page. In contrast, the single FRE product listed does not have review mentions regarding affordability.

Which causes fewer breakouts, The INKEY List or FRE?

The products on this page for The INKEY List show varying fit levels for acne-prone skin, while FRE features only Argan Oil with an average fit for acne-prone skin. Reviewers sometimes note purging and breakouts from The INKEY List.

When were The INKEY List and FRE founded and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while FRE was founded in 2016 and is independently owned.

How many total products are listed for The INKEY List versus FRE on the page?

The INKEY List has 16 products listed on the products on this page, whereas FRE has only 1 product listed.

Do any products from The INKEY List or FRE contain fragrance in their ingredients?

Every product on this page from both The INKEY List and FRE lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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