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The INKEY List vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs FRE products

Questions and answers

The INKEY List or FRE: which is better?

The INKEY List offers a much wider variety of products on this page compared to FRE, covering multiple skincare needs with favorable Lovi fit levels for sensitive and acne-prone skin.

What is the difference between The INKEY List and FRE?

The INKEY List offers a wide range of affordable moisturizers, serums, and cleansers with fit levels up to Superior for various skin types, while FRE features only Argan Oil on this page with lower fit levels for most skin types. Both brands list no fragrance in the ingredients of the products on this page.

Which is more affordable, The INKEY List or FRE?

The INKEY List offers affordable serums and moisturizers across the products on this page, whereas FRE features only a single argan oil product with no pricing advantages noted.

Which causes fewer breakouts, The INKEY List or FRE?

The products on this page from The INKEY List and FRE are both fragrance-free, but only The INKEY List includes options like the Salicylic Acid Cleanser which is rated High for acne-prone skin. Reviewers sometimes note purging and breakouts from The INKEY List products.

Which of the two brands was founded earlier and in what year?

FRE was founded earlier in 2016, while The INKEY List was founded in 2018.

How do the skin types that The INKEY List fits best compare to FRE?

The products on this page from The INKEY List fit sensitive skin, acne-prone skin, and skin with dark spots best, whereas FRE has no specific skin types listed as best-fitting. Reviewers note that The INKEY List offers hydrating and affordable moisturizers and serums that work well under makeup.

Which brand offers a wider variety of products on the comparison page?

The INKEY List offers a significantly wider variety of products on this page compared to FRE, covering cleansers, serums, toners, and moisturizers.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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