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The INKEY List vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and FRE are distinct skincare lines created to address diverse dermatological needs through specialized formulations. The INKEY List is a British brand founded in 2018 and owned by Brand Evangelists for Beauty Limited, offering moisturizers, serums, toners, eye products, and more that are built around glycerin to suit dry skin and dry sensitive skin best. FRE is widely loved for its targeted product types and nourishing formulas that suit acne-prone skin best, owing to their gentle and effective compositions. While the British brand focuses on restoring barrier function with ingredients like glycerin, the other brand relies on Argan Oil to gently balance and support the complexion.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs FRE products

Questions and answers

The INKEY List or FRE: which is better?

The products on this page from The INKEY List generally offer a much broader selection for various skin types compared to FRE, which only lists one product on the page. Reviewers note that The INKEY List features affordable and hydrating options, with fit levels ranging from Superior to Average across most items.

What is the difference between The INKEY List and FRE?

The INKEY List offers a wide variety of skincare products on this page with many High and Superior Lovi fit levels across skin types, whereas FRE only features Argan Oil with Average to Low Lovi fits for most skin types. Additionally, The INKEY List features brand-focused routines for dry, dry sensitive, and oily acne-prone skin, while FRE has none.

Which is more affordable, The INKEY List or FRE?

The INKEY List offers affordable moisturizers and serums, whereas FRE does not provide pricing details on this page.

Which causes fewer breakouts, The INKEY List or FRE?

The products on this page from The INKEY List sometimes note purging and breakouts as a side effect, while FRE features only Argan Oil on this page and does not provide breakout data.

When were The INKEY List and FRE founded and who owns them?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while FRE was founded in 2016 and is independently owned.

Do products from The INKEY List and FRE contain fragrance?

Every product on this page from The INKEY List and FRE lists no fragrance in its ingredients.

How many products are listed for FRE compared to The INKEY List?

FRE has only one product listed on this page, while The INKEY List features 16 different products across multiple skincare categories.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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