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The INKEY List vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and FRE are distinct skincare lines created for specific daily needs. The British brand is known for moisturizers, serums, toners, eye products, and more built around glycerin, suiting combination and sensitive skin best. Conversely, FRE is widely loved for targeted product types and nourishing formulas that suit acne-prone skin best, owing to gentle and effective compositions. Both brands differ as the former relies on glycerin to significantly increase skin hydration and restore barrier function, while the latter utilizes thoughtful formulations to gently balance and support the complexion.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs FRE products

Questions and answers

The INKEY List or FRE: which is better?

The products on this page from The INKEY List generally offer a much broader selection and higher Lovi fit levels across various skin types compared to FRE, which only lists Argan Oil with mostly average or lower fits. Shoppers often mention The INKEY List for its affordable, hydrating, and lightweight moisturizers.

What is the difference between The INKEY List and FRE?

The INKEY List offers a wide variety of products on this page with many Superior and High Lovi fit levels across skin types, whereas FRE features only Argan Oil with mostly Average and Low fits. Additionally, The INKEY List is owned by Brand Evangelists for Beauty Limited and was founded in the United Kingdom in 2018, while FRE is an independent brand founded in 2016.

Which is more affordable, The INKEY List or FRE?

The INKEY List offers affordable serums and moisturizers among the products on this page, whereas FRE does not list pricing or affordability information.

Which causes fewer breakouts, The INKEY List or FRE?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, while FRE does not list breakout feedback for its Argan Oil.

How do the founding years and company ownership compare between The INKEY List and FRE?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, while FRE was founded in 2016 and is independently owned.

Do any products from The INKEY List or FRE contain fragrance in their ingredients?

Every product on this page from The INKEY List and FRE lists no fragrance in its ingredients.

Which brand offers a greater variety of products for skin types like dry or sensitive skin?

The INKEY List offers a greater variety of products on this page for skin types like dry or sensitive skin, with numerous moisturizers, cleansers, and serums achieving a High or Superior Lovi fit. In contrast, FRE features only a single product on this page, Argan Oil, which has an Average fit for dry skin and a High fit for dry sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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