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The INKEY List vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and FRE are distinct skincare lines created to support a healthy complexion. The INKEY List focuses on moisturizers, serums, toners, eye products, and more built around glycerin, suiting dry and sensitive skin best. FRE is widely loved for its targeted product types and nourishing formulas that suit acne-prone skin best. While both offer thoughtful compositions, the British brand highlights barrier-restoring ingredients, whereas the latter features gentle, balanced standouts like Argan Oil.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs FRE products

Questions and answers

The INKEY List or FRE: which is better?

The INKEY List generally fits dry, sensitive, and dry sensitive skin best with its wide range of fragrance-free products on this page, while FRE features only Argan Oil.

What is the difference between The INKEY List and FRE?

The INKEY List offers a wide variety of skincare products on this page covering multiple categories like cleansers, toners, serums, and moisturizers with various fit levels across skin types, whereas FRE features only a single product, Argan Oil. Reviewers note that The INKEY List provides affordable and hydrating options, and every product on this page for both brands lists no fragrance in its ingredients.

Which is more affordable, The INKEY List or FRE?

The INKEY List offers affordable serums and moisturizers across the products on this page, while FRE only lists a single argan oil product with no pricing mentioned. Reviewers frequently note that The INKEY List provides budget-friendly options.

Which causes fewer breakouts, The INKEY List or FRE?

The products on this page for The INKEY List sometimes note purging and breakouts as a reviewer concern, while FRE features only Argan Oil with an average acne-prone fit level and no specific breakout mentions on this page.

Which brand was founded earlier, The INKEY List or FRE?

FRE was founded in 2016, whereas The INKEY List was founded later in 2018.

Do products from The INKEY List and FRE contain fragrance?

Every product on this page from The INKEY List and FRE lists no fragrance in its ingredients.

How many products are listed for FRE compared to The INKEY List on the page?

FRE has only one product listed on this page, while The INKEY List features 16 products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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