🇨🇦Canada

The INKEY List vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and FRE are distinct skincare lines created for specific daily needs. The British brand is known for moisturizers, serums, toners, eye products, and more built around glycerin, suiting combination and sensitive skin best. Conversely, FRE is widely loved for targeted product types and nourishing formulas that suit acne-prone skin best, owing to gentle and effective compositions. Both brands differ as the former relies on glycerin to significantly increase skin hydration and restore barrier function, while the latter utilizes thoughtful formulations to gently balance and support the complexion.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular The INKEY List and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs FRE products

Questions and answers

The INKEY List or FRE: which is better?

The products on this page from The INKEY List fit combination, sensitive, and oily skin best, whereas FRE offers only an Argan Oil product with variable fit levels. Reviewers frequently mention that The INKEY List provides affordable and hydrating moisturizers, though some note packaging issues.

What is the difference between The INKEY List and FRE?

The INKEY List offers a wide variety of cleansers, toners, serums, and moisturizers with fit levels reaching Superior for various skin types, whereas FRE features only a single argan oil product with fit levels no higher than High. Additionally, The INKEY List is founded in the United Kingdom and owned by Brand Evangelists for Beauty Limited, while FRE is an independent brand.

Which is more affordable, The INKEY List or FRE?

The INKEY List offers affordable serums and moisturizers across the products on this page, whereas FRE features only a single argan oil product with no specific affordability highlights. Reviewers frequently mention that The INKEY List provides budget-friendly options for skincare routines.

Which causes fewer breakouts, The INKEY List or FRE?

The products on this page from The INKEY List range from Low to Superior fit levels for acne-prone skin, while FRE features only an Argan Oil product with an Average fit level for acne-prone skin. Reviewers sometimes note purging and breakouts with The INKEY List.

When was The INKEY List founded compared to FRE?

The INKEY List was founded in 2018 in the United Kingdom, whereas FRE was founded earlier in 2016.

What are the main packaging issues reported by reviewers of The INKEY List?

Reviewers of The INKEY List report packaging issues as a drawback among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play