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Shiseido vs Biluma

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Biluma are a Japanese brand founded in 1872 and an Indian brand founded in 2014, respectively. The former is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with key ingredients like glycerin, while the latter is known for sophisticated serums and carefully crafted formulas. Both suit sensitive skin best, with the first brand also suiting mature skin and the second also suiting combination and dry skin. They differ in their specific offerings, as the Japanese line includes standout choices like the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream, whereas the Indian line offers standout solutions such as the Cream for acne-prone skin.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Biluma is an Indian skincare brand founded in 2014 and owned by Galderma Group AG.

galderma.com

This page compares some of the most popular Shiseido and Biluma products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Biluma products

Questions and answers

Shiseido or Biluma: which is better?

Shiseido is generally better for a wider variety of skin concerns, as the products on this page offer superior to high fit levels for mature and sensitive skin, whereas Biluma features only a single cream with average or low fits. Shiseido also offers deep hydration and firming moisturizers, although shoppers should note its high price point and strong fragrance compared to Biluma's fragrance-free formulas.

What is the difference between Shiseido and Biluma?

Shiseido was founded in Japan in 1872 and offers twenty products on this page that frequently feature fragrance and key ingredients like glycerin and hyaluronic acid, whereas Biluma was founded in India in 2014 and offers a fragrance-free cream.

Which is more affordable, Shiseido or Biluma?

Reviewers note that Shiseido products on this page have a high price point, whereas Biluma is not characterized by high pricing.

Which causes fewer breakouts, Shiseido or Biluma?

Shiseido and Biluma both offer products on this page that are unlikely to cause breakouts for most skin types, though Shiseido includes several options rated as High or Superior for acne-prone skin alongside warnings for specific heavy creams. Squalane, a key component linked to acne flare-ups in research, is commonly featured in skincare formulations.

The Journal of Investigative Dermatology, 2006

Which brand offers more products without added fragrance?

Shiseido offers more products without added fragrance on this page, as it has five fragrance-free products compared to Biluma, which has only one. However, Biluma's single product is fragrance-free, whereas the majority of Shiseido's 20 products contain fragrance.

How do the founding years and countries of origin compare between Shiseido and Biluma?

Shiseido was founded in 1872 in Japan, whereas Biluma was founded much later in 2014 in India.

What are some of the most common complaints reviewers have about Shiseido skincare products?

Reviewers frequently mention that Shiseido products on this page have a high price point and a strong fragrance. Some shoppers also sometimes note skin irritation and packaging issues.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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