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The Ordinary vs Biluma

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Biluma are skincare brands that offer targeted daily care for individuals seeking balance. The Canadian brand features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the Indian brand is beloved for sophisticated serums and carefully crafted formulas. Both suit combination and sensitive skin best, though the former also fits acne-prone and mature skin, and the latter also suits dry skin. They differ in ownership and origin, with the former founded in 2016 and owned by The Estée Lauder Companies Inc. and the latter founded in 2014 and owned by Galderma Group AG.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Biluma is an Indian skincare brand founded in 2014 and owned by Galderma Group AG.

galderma.com

This page compares some of the most popular The Ordinary and Biluma products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Biluma products

The Ordinary vs Biluma serums and treatments

Questions and answers

The Ordinary or Biluma: which is better?

The Ordinary offers a much wider range of products that fit sensitive skin, combination skin, and skin with dark spots, whereas Biluma features only a single cream with lower fit levels for dry and sensitive skin types.

What is the difference between The Ordinary and Biluma?

The Ordinary offers a wide range of products with high or superior Lovi fit levels for sensitive skin, combination skin, and skin with dark spots, while Biluma features a single cream with lower fit levels for dry and dry sensitive skin types.

Which is more affordable, The Ordinary or Biluma?

The products on this page from The Ordinary are noted by reviewers as affordable and great value serums.

Which causes fewer breakouts, The Ordinary or Biluma?

The products on this page from The Ordinary include options that fit acne-prone skin with High or Superior levels, whereas Biluma offers an average fit for acne-prone skin.

Which brand has been on the market longer, The Ordinary or Biluma?

The Ordinary has been on the market longer, having been founded in Canada in 2016, whereas Biluma was founded in India in 2014.

Do products from The Ordinary or Biluma contain any fragrance?

Every product from both The Ordinary and Biluma lists no fragrance in its ingredients.

Which company owns The Ordinary?

The Estée Lauder Companies Inc. owns The Ordinary.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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