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Shiseido vs Biluma

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Biluma are a Japanese brand founded in 1872 and an Indian brand founded in 2014, respectively. The former is beloved for its thoughtful array of moisturizers, cleansers, sunscreens, and serums formulated with key ingredients like glycerin, while the latter is known for sophisticated serums and carefully crafted formulas. Both suit sensitive skin best, with the first brand also suiting mature skin and the second also suiting combination and dry skin. They differ in their specific offerings, as the Japanese line includes standout choices like the Treatment Softener, Benefiance Wrinkle Smoothing Day Cream, and Essential Energy Hydrating Cream, whereas the Indian line offers standout solutions such as the Cream for acne-prone skin.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

Biluma is an Indian skincare brand founded in 2014 and owned by Galderma Group AG.

galderma.com

This page compares some of the most popular Shiseido and Biluma products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Biluma products

Questions and answers

Shiseido or Biluma: which is better?

Shiseido is generally the better option for most shoppers on this page, offering a wide variety of cleansers, toners, and moisturizers with High to Superior Lovi fit levels for sensitive, mature, and dark-spotted skin. In contrast, Biluma only features one fragrance-free cream with Average to Low fit levels across most skin types. Shiseido products often help improve skin radiance and hydration, though some formulas may cause skin irritation due to strong fragrances.

What is the difference between Shiseido and Biluma?

Shiseido offers a wide range of products with varying Lovi fit levels across multiple skin types, whereas Biluma features just one product with average to low fits. Shiseido products often contain fragrance, while Biluma's products list no fragrance.

Which is more affordable, Shiseido or Biluma?

The products on this page for Shiseido frequently mention a high price point, while Biluma offers products on this page that do not list fragrance.

Which causes fewer breakouts, Shiseido or Biluma?

The products on this page from Shiseido and Biluma both vary in how they suit acne-prone skin, with Shiseido offering a wide range of options while Biluma features a single cream with an average fit.

How does the country of origin and founding year compare between Shiseido and Biluma?

Shiseido was founded in Japan in 1872, whereas Biluma was founded in India in 2014.

Which brand offers fragrance-free skincare options according to their ingredient lists?

Biluma offers fragrance-free options because every product on its page lists no fragrance, whereas Shiseido includes fragrance in most of its products on this page.

How many products does Shiseido feature on the page compared to Biluma?

Shiseido features twenty products on the products on this page, whereas Biluma features only one product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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