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Olay vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and Shiseido are well-regarded skincare collections known for their thoughtfully formulated moisturizers, cleansers, serums, and targeted treatments. Olay relies on nourishing niacinamide and glycerin to suit sensitive and acne-prone skin, while Shiseido is a Japanese brand founded in 1872 that utilizes glycerin to best support sensitive and mature skin. Although both offer gentle daily care, they differ in their specific ingredient profiles and standout formulations designed to address distinct concerns like dark spots, wrinkles, and hydration.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Olay and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs Shiseido products

People Say

OlayShiseido
  • Texture and absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — Olay Super Serum”
    • “light and smooth — Olay Ultimate Eye Cream”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Deep hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
  • Anti-aging and skin smoothing Mostly MentionedOften Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Radiance and brightening Often MentionedOften Mentioned
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Fragrance-free and gentle formula Often MentionedRarely Noted
    • “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
    • “no scent — Olay Super Serum Night Repair”
    • “love that it's fragrance-free — Olay Retinol24”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Pleasant scent Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells amazing — Olay Vitamin C Serum”
  • High price point Rarely NotedMostly Mentioned
    • “expensive for drugstore — Olay Super Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
    • “floral scent — Olay Super Serum”
    • “smells like plastic — Olay Retinol24”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging concerns and flaws Often MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “hard to dispense — Olay Super Serum”

Olay vs Shiseido routines for dry skin

Buy Shiseido routine · AED 1,124.76 · 81% fitBuy Olay routine · AED 586.47 · 74% fitSee multi-brand routine · 96% fit

Olay vs Shiseido routines for oily skin

Buy Olay routine · AED 897.24 · 84% fitBuy Shiseido routine · AED 1,563.63 · 84% fitSee multi-brand routine · 97% fit

Olay vs Shiseido routines for combination skin

Buy Olay routine · AED 877.60 · 83% fitBuy Shiseido routine · AED 1,322.98 · 82% fitSee multi-brand routine · 96% fit

Questions and answers

Olay or Shiseido: which is better?

Olay is generally better for shoppers seeking fragrance-free formulas and anti-aging benefits, while Shiseido excels in deep hydration and luxurious textures. The products on this page provide flexible options across both brands, with Olay standing out for its lower price point and Shiseido noted for its richer creams.

What is the difference between Olay and Shiseido?

Olay offers more fragrance-free options and is often noted for anti-aging results, while Shiseido is known for deeper hydration and luxurious textures. Reviewers find that Olay tends to have a lower price point, whereas Shiseido products often come with a higher price tag.

Olay or Shiseido for dry skin?

Shiseido is a better choice for dry skin, as the routine fit for dry skin on this page is High compared to Olay's Average level. Shiseido's products on this page are noted for deep hydration, which helps improve moisture levels.

Olay or Shiseido: which cleanser is better?

Olay is better for sensitive skin, as the products on this page are mostly fragrance-free and feature gentle cleansers, whereas Shiseido cleansers often have a strong fragrance and can cause skin irritation. Olay helps improve skin texture while providing a lightweight feel.

Which is more affordable, Olay or Shiseido?

Olay is more affordable, whereas Shiseido reviewers frequently mention a high price point. Additionally, Olay has a lower price tag on this page.

Olay or Shiseido: which brand offers more fragrance-free product options?

Olay offers significantly more fragrance-free product options, with nearly all products on this page listing no fragrance, whereas most Shiseido products include fragrance.

Olay or Shiseido: which brand is better for anti-aging and skin smoothing?

Olay does better for anti-aging and skin smoothing. Review themes show Olay outperforms Shiseido in this category, backed by key anti-aging ingredients like niacinamide and retinol found across the products on this page.

The British Journal of Dermatology, 2002The Journal of Investigative Dermatology, 2000

Olay or Shiseido: which brand performs better for deep hydration and moisture?

Shiseido performs better for deep hydration and moisture based on reviewer feedback on this page. The products on this page help deliver intense moisture, though Shiseido items frequently include added fragrance.

Olay or Shiseido for oily skin?

Both Olay and Shiseido offer products on this page that fit oily skin at a High level. Reviewers report that Olay features lightweight formulas and fragrance-free options, while Shiseido provides deep-cleansing and efficient cleansers.

Olay or Shiseido: which moisturizer is better?

Olay offers better fragrance-free options and is generally more affordable, while Shiseido provides luxurious textures and deep hydration. For dry skin, the products on this page show that Shiseido achieves a High routine fit while Olay is Average, though both brands help improve skin quality.

Drug Delivery, 2017Dermatologic Therapy, 2022

Olay or Shiseido for sensitive skin?

Both Olay and Shiseido offer products on this page that fit sensitive skin well. Olay helps provide fragrance-free options across most of its products, while Shiseido provides deep hydration.

Olay or Shiseido: which sunscreen is better?

Olay offers sunscreen options like Regenerist Whip Face Moisturizer SPF 25, which helps provide sun protection while fitting most skin types at a high level. Shiseido also features sunscreens such as Benefiance Wrinkle Smoothing Day Cream, but Olay has the advantage of offering fragrance-free options across nearly all of the products on this page.

Olay or Shiseido for acne-prone skin?

Both Olay and Shiseido provide a High routine fit for acne-prone skin. The products on this page for Olay are well-suited for this skin type, while Shiseido offers deep-cleansing options.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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