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Olay vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and Shiseido are well-regarded skincare collections known for their thoughtfully formulated moisturizers, cleansers, serums, and targeted treatments. Olay relies on nourishing niacinamide and glycerin to suit sensitive and acne-prone skin, while Shiseido is a Japanese brand founded in 1872 that utilizes glycerin to best support sensitive and mature skin. Although both offer gentle daily care, they differ in their specific ingredient profiles and standout formulations designed to address distinct concerns like dark spots, wrinkles, and hydration.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Olay and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs Shiseido products

People Say

OlayShiseido
  • Texture and absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — Olay Super Serum”
    • “light and smooth — Olay Ultimate Eye Cream”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Deep hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
  • Anti-aging and skin smoothing Mostly MentionedOften Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Radiance and brightening Often MentionedOften Mentioned
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Fragrance-free and gentle formula Often MentionedRarely Noted
    • “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
    • “no scent — Olay Super Serum Night Repair”
    • “love that it's fragrance-free — Olay Retinol24”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Pleasant scent Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells amazing — Olay Vitamin C Serum”
  • High price point Rarely NotedMostly Mentioned
    • “expensive for drugstore — Olay Super Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
    • “floral scent — Olay Super Serum”
    • “smells like plastic — Olay Retinol24”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging concerns and flaws Often MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “hard to dispense — Olay Super Serum”

Olay vs Shiseido routines for dry skin

Buy Shiseido routine · SAR 2,211.82 · 81% fitBuy Olay routine · SAR 1,177.59 · 74% fitSee multi-brand routine · 96% fit

Olay vs Shiseido routines for oily skin

Buy Olay routine · SAR 1,429.16 · 84% fitBuy Shiseido routine · SAR 2,494.74 · 84% fitSee multi-brand routine · 97% fit

Olay vs Shiseido routines for combination skin

Buy Shiseido routine · SAR 2,213.02 · 84% fitBuy Olay routine · SAR 1,320.33 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Olay or Shiseido: which is better?

Both Olay and Shiseido offer products on this page that fit most skin types well, though Olay is generally better for fragrance-free options and anti-aging, while Shiseido provides deep hydration and luxurious textures.

What is the difference between Olay and Shiseido?

Olay tends to do better for anti-aging and skin smoothing, while Shiseido stands out for deep hydration and moisture. The products on this page from Olay are largely fragrance-free, whereas most Shiseido options feature added fragrance. Hyaluronic acid helps improve skin moisture and elasticity.

Dermatologic Therapy, 2022

Olay or Shiseido for dry skin?

Shiseido is a better fit for dry skin, where the products on this page achieve a High routine fit compared to Olay's Average fit. Shiseido also offers deep hydration that is often mentioned by reviewers.

Olay or Shiseido: which cleanser is better?

Shiseido provides deep-cleansing and efficient cleansers that reviewers mostly mention as a key benefit, whereas Olay cleansers are more frequently noted for potential skin irritation or drying effects.

Which is more affordable, Olay or Shiseido?

Olay is more affordable than Shiseido, as Shiseido is noted for having a high price point across its products on this page.

Olay or Shiseido: which brand offers more fragrance-free options?

Olay offers more fragrance-free options, as the products on this page overwhelmingly feature fragrance-free formulations, whereas most Shiseido products on this page include fragrance.

Which brand performs better for anti-aging and skin smoothing according to review themes?

Olay performs better for anti-aging and skin smoothing according to review themes. Its products on this page help improve texture and smoothness.

Olay or Shiseido: which is better for deep hydration and moisture?

Shiseido does better than Olay for deep hydration and moisture. The products on this page provide deep hydration and include hyaluronic acid, which helps improve skin quality and signs of aging.

Drug Delivery, 2017Dermatologic Therapy, 2022

Olay or Shiseido for oily skin?

Both Olay and Shiseido fit oily skin well, as the routine fit level for oily skin is High for both brands on these pages. Shiseido helps provide deep hydration, while Olay helps improve anti-aging and skin smoothing with fewer fragrance concerns.

Olay or Shiseido: which moisturizer is better?

Olay offers better moisturizer choices for anti-aging and anti-wrinkle care with ingredients like niacinamide and peptides, while Shiseido provides superior deep hydration and luxurious textures.

The British Journal of Dermatology, 2002Antioxidants, 2021

Olay or Shiseido for sensitive skin?

Olay and Shiseido both have a High routine fit for sensitive skin. Reviewers note that Olay does better for fragrance-free and gentle formulas, while Shiseido tends to have a stronger fragrance.

Olay or Shiseido: which sunscreen is better?

Shiseido provides more options for sun protection among the products on this page, featuring sunscreens like Benefiance Wrinkle Smoothing Day Cream and Essential Energy Hydrating Day Cream that achieve a Superior fit level for mature and sensitive skin. Olay offers the Regenerist Whip Face Moisturizer SPF 25 and Complete All Day Moisturizer SPF 15, though these have lower fit levels for certain skin types on the page.

Olay or Shiseido for acne-prone skin?

Both Olay and Shiseido fit acne-prone skin well, as the products on this page achieve a high routine fit for this skin type. Olay may be the better choice if you prefer fragrance-free options, since the vast majority of its products list no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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