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Olay vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and Shiseido are well-regarded skincare collections known for their thoughtfully formulated moisturizers, cleansers, serums, and targeted treatments. Olay relies on nourishing niacinamide and glycerin to suit sensitive and acne-prone skin, while Shiseido is a Japanese brand founded in 1872 that utilizes glycerin to best support sensitive and mature skin. Although both offer gentle daily care, they differ in their specific ingredient profiles and standout formulations designed to address distinct concerns like dark spots, wrinkles, and hydration.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Olay and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs Shiseido products

People Say

OlayShiseido
  • Texture and absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — Olay Super Serum”
    • “light and smooth — Olay Ultimate Eye Cream”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Deep hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
  • Anti-aging and skin smoothing Mostly MentionedOften Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Radiance and brightening Often MentionedOften Mentioned
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Fragrance-free and gentle formula Often MentionedRarely Noted
    • “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
    • “no scent — Olay Super Serum Night Repair”
    • “love that it's fragrance-free — Olay Retinol24”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Pleasant scent Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells amazing — Olay Vitamin C Serum”
  • High price point Rarely NotedMostly Mentioned
    • “expensive for drugstore — Olay Super Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
    • “floral scent — Olay Super Serum”
    • “smells like plastic — Olay Retinol24”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging concerns and flaws Often MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “hard to dispense — Olay Super Serum”

Olay vs Shiseido routines for dry skin

Buy Olay routine · S$248.06 · 83% fitBuy Shiseido routine · S$256.58 · 74% fitSee multi-brand routine · 99% fit

Olay vs Shiseido routines for oily skin

Buy Shiseido routine · S$355.43 · 82% fitBuy Olay routine · S$485.72 · 81% fitSee multi-brand routine · 96% fit

Olay vs Shiseido routines for combination skin

Buy Shiseido routine · S$355.43 · 82% fitBuy Olay routine · S$383.33 · 80% fitSee multi-brand routine · 97% fit

Questions and answers

Olay or Shiseido: which is better?

Olay is better for fragrance-free options and anti-aging results, whereas Shiseido is better known for deep hydration and luxurious textures. For dry skin, Olay has a High routine fit while Shiseido has an Average fit.

What is the difference between Olay and Shiseido?

Olay tends to do better with anti-aging and skin smoothing as well as fragrance-free and gentle formulas, whereas Shiseido is often noted for deep hydration and moisture. Reviewers frequently mention Olay for its improved texture and smoothness, while Shiseido is known for its deep-cleansing cleansers and luxurious textures.

Olay or Shiseido for dry skin?

Olay is a better choice for dry skin, as the routine fit on this page is High compared to Shiseido's Average. Olay features a wider variety of fragrance-free options and key ingredients like hyaluronic acid and glycerin that help provide intense hydration.

Drug Delivery, 2017Dermatologic Therapy, 2022

Olay or Shiseido: which cleanser is better?

Olay offers better cleansers on this page, as its cleanser range generally achieves higher fit levels across most skin types compared to Shiseido's cleansers. Additionally, Olay provides fragrance-free options across the vast majority of its products on this page.

Which is more affordable, Olay or Shiseido?

Olay is more affordable than Shiseido, as reviewers frequently note Shiseido's high price point while Olay's pricing is less of a concern. Additionally, Olay offers budget-friendly products on this page that help deliver intense hydration and improved texture.

Between Olay and Shiseido, which brand offers more fragrance-free options?

Olay offers more fragrance-free options, as nearly all the products on its page list no fragrance. In contrast, most Shiseido products on this page contain fragrance.

How do the founding years and corporate ownerships of Olay and Shiseido compare?

Olay was founded in 1952 and has been owned by The Procter & Gamble Company since 1985, whereas Shiseido was founded much earlier in 1872 in Japan and is owned by Shiseido Company, Limited.

Which brand performs better for anti-aging and skin smoothing according to review themes?

Olay performs better for anti-aging and skin smoothing according to review themes. The brand offers many fragrance-free options and features key ingredients like retinol and peptides that help improve skin texture.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Olay or Shiseido for oily skin?

Both Olay and Shiseido provide products on this page that achieve an equal high routine fit level for oily skin. Reviewers note that Olay offers more fragrance-free options and is less expensive, whereas Shiseido provides deep hydration and luxurious textures.

Olay or Shiseido: which moisturizer is better?

When choosing a moisturizer, Olay is a better option for dry skin on this page with a High routine fit compared to Shiseido's Average fit. Olay also offers significantly more fragrance-free options across its products, helping reduce the risk of irritation.

Olay or Shiseido for sensitive skin?

Olay is a better choice for sensitive skin because the products on this page are mostly fragrance-free and offer a High routine fit. Shiseido also offers a High routine fit for sensitive skin, but most of its products contain fragrance.

Olay or Shiseido: which sunscreen is better?

Olay offers better sunscreen options on this page, with the products on this page generally providing a fragrance-free formula that helps protect the skin without causing irritation. Shiseido also offers sunscreens, but reviewers note they often come with a high price point and strong fragrance that may cause skin issues.

Olay or Shiseido for acne-prone skin?

Olay has a High routine fit for acne-prone skin, while Shiseido has a High routine fit as well, with Olay standing out for its fragrance-free options and focus on gentle formulas across the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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