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Olay vs Shiseido

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and Shiseido are prominent skincare brands offering targeted moisturizers, gentle cleansers, and nourishing serums for various complex needs. Olay thoughtfully pairs niacinamide and glycerin to suit acne-prone and mature skin, while Shiseido utilizes glycerin in sophisticated moisturizers and protective sunscreens to suit sensitive and oily skin. The former relies on niacinamide to improve wrinkles, pigmentation, and skin aging, whereas the latter employs glycerin to significantly improve stratum corneum hydration. Ultimately, both brands provide clear benefits through their meticulous preparations, differing primarily in their key ingredients and best-suited skin types.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Olay and Shiseido products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs Shiseido products

People Say

OlayShiseido
  • Texture and absorption Mostly MentionedMostly Mentioned
    • “sinks in quickly — Olay Super Serum”
    • “light and smooth — Olay Ultimate Eye Cream”
    • “silky smooth, rich but non-greasy, absorbs quickly, melts into skin — Shiseido VITAL PERFECTION”
    • “Airy-soft texture — Shiseido Essential Energy Hydrating Cream”
  • Deep hydration and moisture Often MentionedMostly Mentioned
    • “Immediate sensation of comfort — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
    • “skin feels plump, soft and nourished, eliminates dryness, bouncy feel — Shiseido VITAL PERFECTION”
    • “Skin feels more hydrated — Shiseido Activating Essence”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
  • Anti-aging and skin smoothing Mostly MentionedOften Mentioned
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “Smoothed out crow's feet — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Radiance and brightening Often MentionedOften Mentioned
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “Skin looks brighter, more radiant, and "glowy." — Shiseido Ultimune Power Infusing Concentrate”
    • “faded pimple marks — Shiseido White Lucent Brightening Gel Cream”
  • Fragrance-free and gentle formula Often MentionedRarely Noted
    • “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
    • “no scent — Olay Super Serum Night Repair”
    • “love that it's fragrance-free — Olay Retinol24”
    • “No irritation — Shiseido Essential Energy Hydrating Cream”
  • Pleasant scent Rarely NotedSometimes Noted
    • “Pleasant floral fragrance, relaxing, luxurious smell. — Shiseido Ultimune Power Infusing Concentrate”
    • “spa-like scent, high-quality packaging, little goes a long way — Shiseido VITAL PERFECTION”
    • “Fresh floral scent — Shiseido Essential Energy Hydrating Cream”
    • “smells amazing — Olay Vitamin C Serum”
  • High price point Rarely NotedMostly Mentioned
    • “expensive for drugstore — Olay Super Serum”
    • “Very expensive for the size — Shiseido Benefiance Wrinkle Smoothing Eye Cream”
  • Strong fragrance and scent issues Sometimes NotedOften Mentioned
    • “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
    • “floral scent — Olay Super Serum”
    • “smells like plastic — Olay Retinol24”
    • “old lady smell — Shiseido Eudermine Revitalizing Essence”
  • Packaging concerns and flaws Often MentionedSometimes Noted
    • “heavy to travel — Shiseido Eudermine Revitalizing Essence”
    • “Heavy bottle but plastic pump, cannot see remaining product, straw too short to get last drops. — Shiseido Ultimune Power Infusing Concentrate”
    • “heavy jar, waste of plastic, faulty pump (on dispenser versions) — Shiseido VITAL PERFECTION”
    • “hard to dispense — Olay Super Serum”

Olay vs Shiseido routines for dry skin

Buy Olay routine · A$153.30 · 83% fitBuy Shiseido routine · A$515.52 · 74% fitSee multi-brand routine · 97% fit

Olay vs Shiseido routines for oily skin

Buy Olay routine · A$412.86 · 86% fitBuy Shiseido routine · A$737.92 · 84% fitSee multi-brand routine · 96% fit

Olay vs Shiseido routines for combination skin

Buy Olay routine · A$324.71 · 86% fitBuy Shiseido routine · A$614.44 · 81% fitSee multi-brand routine · 95% fit

Questions and answers

Olay or Shiseido: which is better?

Olay is better for anti-aging and fragrance-free formulas, while Shiseido is often chosen for deep hydration and luxurious textures. For dry skin, the products on this page provide a High fit with Olay and an Average fit with Shiseido.

What is the difference between Olay and Shiseido?

Olay stands out for providing fragrance-free options and competitive pricing, whereas Shiseido is known for its luxurious textures and deep hydration. Olay also tends to perform better in anti-aging routines, while Shiseido frequently features stronger fragrances across its products on this page.

Olay or Shiseido for dry skin?

Olay is a better choice for dry skin, as the routine fit on this page is High compared to Shiseido which is Average.

Olay or Shiseido: which cleanser is better?

Olay offers better cleansers for sensitive or acne-prone skin on this page, as its products achieve higher fit levels and include fragrance-free options. Shiseido cleansers provide deep-cleansing and efficient performance, but often feature strong fragrances.

Which is more affordable, Olay or Shiseido?

Olay is more affordable than Shiseido, as Shiseido's review themes frequently note a high price point. Olay also tends to be lower priced across the products on this page.

Olay or Shiseido for anti-aging and skin smoothing?

Olay does better for anti-aging and skin smoothing. Reviewers on the products on this page often mention its ability to improve texture and smoothness, and the brand features ingredients like retinol and peptides that help reduce signs of aging.

The Journal of Investigative Dermatology, 2000International Journal of Cosmetic Science, 2005

Which brand has more fragrance-free product options?

Olay has more fragrance-free product options, as 26 of the 27 products on this page list no fragrance compared to only 5 of 20 products for Shiseido.

Olay or Shiseido for oily skin?

Both Olay and Shiseido offer a High routine fit for oily skin. Reviewers note that Olay products on this page provide a lightweight feel, while Shiseido products on this page deliver deep-cleansing and efficient cleansers.

Olay or Shiseido: which moisturizer is better?

Olay offers a better fit for dry skin with its moisturizers, rated High compared to Shiseido's Average routine fit. Reviewers also note that Olay does better for anti-aging and provides fragrance-free options across the products on this page.

The Journal of Investigative Dermatology, 2000Antioxidants, 2021

Olay or Shiseido for sensitive skin?

Olay fits sensitive skin with a High routine level, while Shiseido provides a High routine level as well. Reviewers note that Olay offers more fragrance-free options and gentler formulas across the products on this page.

Olay or Shiseido: which sunscreen is better?

Olay offers a wider selection of fragrance-free sunscreens on this page, while Shiseido provides options with luxurious textures.

Olay or Shiseido for acne-prone skin?

Olay is a better choice for acne-prone skin, offering a superior routine fit compared to Shiseido's high fit. The products on this page help improve texture and provide lightweight hydration.

Olay or Shiseido for mature skin?

Olay is a better choice for mature skin on this page, achieving a Superior fit compared to Shiseido's High fit level. The products on this page help improve texture and smoothness while delivering intense hydration.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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