Etude skincare
Etude is a Korean skincare brand founded in 1985 and owned by Amorepacific Group since 1990.
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Etude is beloved for its gentle cleansers and dependable formulas that elevate daily routines. Its products suit balanced, dry, and sensitive skin best due to their soothing nature. For acne-prone skin, the standout product is the Soon Jung pH 6.5 Whip Cleanser. Users can trust the brand to deliver reliable care without unnecessary complexity.
This page covers some of the most popular Etude products; for the whole Etude range, with a fit score for every product, use the Lovi app.
Etude cleansers
Questions and answers
Is Etude worth it?
Yes, Etude is worth it because Lovi rates the Etude-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, outperforming SKIN1004. Furthermore, every Etude product on this page lists no fragrance in its ingredients.
What are Etude's best products?
The Soon Jung pH 6.5 Whip Cleanser is Etude's top product, rated Superior for oily and acne-prone skin and High for dry and sensitive skin. Lovi rates the Etude-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which Etude cleanser is best for oily skin?
Soon Jung pH 6.5 Whip Cleanser is the best Etude cleanser for oily skin. Lovi rates this cleanser High for oily skin.
Does Etude cause breakouts?
No, the Soon Jung pH 6.5 Whip Cleanser helps keep skin clear and is unlikely to cause breakouts, earning a Superior fit for oily acne-prone skin on Lovi.
Is Etude fragrance-free?
Yes, every one of the Etude products on this page lists no fragrance in its ingredients.
What are the key ingredients in Etude products?
Etude products feature panthenol, which helps repair the skin barrier and maintain a soft feel, and Centella asiatica extract, which helps calm redness and soothe sensitive areas. They also contain glycerin to keep the skin smooth and hydrated.
American Journal of Clinical Dermatology, 2002The Journal of Dermatological Treatment, 2017
How do I build a Etude skincare routine?
To build an Etude skincare routine, you can use the Soon Jung pH 6.5 Whip Cleanser, which Lovi rates Superior for oily acne-prone skin and High for dry skin.
Where can I buy Etude, and how much does it cost?
Etude products on this page are available in the United Arab Emirates, with prices ranging from AED 39.58 to AED 39.58.
What are good alternatives to Etude?
Good alternatives to Etude include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have pages on Lovi. For dry, oily, combination, or acne-prone skin, Lovi rates the Etude-focused routine as Superior and the SKIN1004-focused routine as High.
Etude vs SKIN1004: which is better?
Etude rates slightly higher than SKIN1004 for dry, oily, sensitive, combination, and acne-prone skin, with the Etude-focused routines reaching a Superior fit level for all of these skin types. Every Etude product on this page also lists no fragrance in its ingredients.
Who owns Etude, and where is it from?
Etude is a Korean brand founded in 1985, owned by Amorepacific Group since 1990.
Is Etude cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude as cruelty-free.
Research behind Etude's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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