🇮🇹Italy

Etude skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Etude is a Korean skincare brand founded in 1985 and owned by Amorepacific Group since 1990.

stories.amorepacific.comen.wikipedia.orgen.namu.wiki

Etude is beloved for its gentle cleansers and dependable formulas that elevate daily routines. Its products suit balanced, dry, and sensitive skin best due to their soothing nature. For acne-prone skin, the standout product is the Soon Jung pH 6.5 Whip Cleanser. Users can trust the brand to deliver reliable care without unnecessary complexity.

This page covers some of the most popular Etude products; for the whole Etude range, with a fit score for every product, use the Lovi app.

Etude cleansers

Questions and answers

Is Etude worth it?

Etude is worth it for shoppers seeking gentle care, as Lovi rates the Etude-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Furthermore, every Etude product on this page is fragrance-free.

What are Etude's best products?

The Soon Jung pH 6.5 Whip Cleanser is a top choice from Etude, rating Superior for oily acne-prone skin and High for dry, oily, sensitive, combination, and mature skin types.

Which Etude cleanser is best for oily skin?

The Soon Jung pH 6.5 Whip Cleanser is the best Etude cleanser for oily skin. Lovi rates this cleanser High for oily skin.

Does Etude cause breakouts?

Etude is unlikely to cause breakouts, and Lovi rates the Soon Jung pH 6.5 Whip Cleanser High for acne-prone skin. Every Etude product on this page is fragrance-free.

Is Etude fragrance-free?

Yes, every Etude product on this page lists no fragrance in its ingredients, keeping the range gentle and calm for daily use.

What are the key ingredients in Etude products?

Etude products rely on ingredients like panthenol, glycerin, madecassoside, and green tea extract to help calm and hydrate the skin. Panthenol and glycerin help restore the skin barrier and maintain moisture, while madecassoside and green tea extract help soothe irritated or troubled areas.

American Journal of Clinical Dermatology, 2002

How do I build a Etude skincare routine?

To build an Etude routine, use the Soon Jung pH 6.5 Whip Cleanser to wash your face gently. Lovi rates the Etude routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Where can I buy Etude, and how much does it cost?

Etude is sold in stores in Italy, with prices on this page starting at €20.80.

What are good alternatives to Etude?

Good alternatives to Etude with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.

Etude vs SKIN1004: which is better?

Etude matches SKIN1004 for dry and sensitive skin with a Superior fit, and outperforms it with a Superior fit for oily, combination, and acne-prone skin.

Who owns Etude, and where is it from?

Etude is a Korean brand founded in 1985, owned by Amorepacific Group since 1990.

stories.amorepacific.comen.wikipedia.orgen.namu.wiki

Is Etude cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude as cruelty-free.

Research behind Etude's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

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