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Etude skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Etude is a Korean skincare brand founded in 1985 and owned by Amorepacific Group since 1990.

stories.amorepacific.comen.wikipedia.orgen.namu.wiki

Etude is beloved for its gentle cleansers and dependable formulas that elevate daily routines. Its products suit balanced, dry, and sensitive skin best due to their soothing nature. For acne-prone skin, the standout product is the Soon Jung pH 6.5 Whip Cleanser. Users can trust the brand to deliver reliable care without unnecessary complexity.

This page covers some of the most popular Etude products; for the whole Etude range, with a fit score for every product, use the Lovi app.

Etude cleansers

Questions and answers

Is Etude worth it?

Etude is worth considering because Lovi rates the Etude-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Etude product on this page also lists no fragrance in its ingredients.

What are Etude's best products?

The Soon Jung pH 6.5 Whip Cleanser is a top choice from Etude, and Lovi rates it Superior for oily acne-prone skin and High for dry and sensitive skin. Every Etude product on this page also lists no fragrance in its ingredients.

Which Etude cleanser is best for oily skin?

Soon Jung pH 6.5 Whip Cleanser is the best Etude cleanser for oily skin, where Lovi rates it High.

Does Etude cause breakouts?

Etude is unlikely to cause breakouts, as the brand features gentle formulations like the Soon Jung pH 6.5 Whip Cleanser. Lovi rates the Etude-focused routine Superior for acne-prone skin.

Is Etude fragrance-free?

Yes, every Etude product on this page lists no fragrance in its ingredients.

What are the key ingredients in Etude products?

Soon Jung pH 6.5 Whip Cleanser features panthenol, madecassoside, and glycerin to help soothe and keep skin soft. Lovi rates the Etude products on this page High to Superior for all skin types.

American Journal of Clinical Dermatology, 2002

How do I build a Etude skincare routine?

To build an Etude skincare routine, start with the Soon Jung pH 6.5 Whip Cleanser to wash the face. Lovi rates the Etude-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Where can I buy Etude, and how much does it cost?

Etude products on this page are sold in Singapore stores, with prices ranging from S$30.84.

What are good alternatives to Etude?

Good alternatives to Etude include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have pages on Lovi.

Etude vs SKIN1004: which is better?

Etude rates slightly higher than SKIN1004 across key skin types, with Lovi rating the Etude-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Etude product on this page also lists no fragrance in its ingredients.

Who owns Etude, and where is it from?

Etude is a Korean brand founded in 1985, owned by Amorepacific Group since 1990.

stories.amorepacific.comen.wikipedia.orgen.namu.wiki

Is Etude cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude as cruelty-free.

Research behind Etude's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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