Etude skincare
Etude is a Korean skincare brand founded in 1985 and owned by Amorepacific Group since 1990.
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Etude is beloved for its gentle cleansers and dependable formulas that elevate daily routines. Its products suit balanced, dry, and sensitive skin best due to their soothing nature. For acne-prone skin, the standout product is the Soon Jung pH 6.5 Whip Cleanser. Users can trust the brand to deliver reliable care without unnecessary complexity.
This page covers some of the most popular Etude products; for the whole Etude range, with a fit score for every product, use the Lovi app.
Etude cleansers
Questions and answers
Is Etude worth it?
Yes, Etude is worth it, as Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every product from the Etude selection on this page lists no fragrance in its ingredients.
What are Etude's best products?
The Soon Jung pH 6.5 Whip Cleanser is Etude's top product, rated Superior for oily acne-prone skin and High for dry, oily, sensitive, and combination skin. Lovi rates the Etude-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which Etude cleanser is best for oily skin?
The Soon Jung pH 6.5 Whip Cleanser is the best Etude cleanser for oily skin. Lovi rates this cleanser High for oily skin.
Does Etude cause breakouts?
Etude is unlikely to cause breakouts, as the Etude products on this page are fragrance-free and Lovi rates the Soon Jung pH 6.5 Whip Cleanser as Superior for oily acne-prone skin.
Is Etude fragrance-free?
Yes, every Etude product on this page lists no fragrance in its ingredients. Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are the key ingredients in Etude products?
The key ingredients in the Etude products on this page include panthenol, glycerin, and Centella asiatica extract. Panthenol helps calm and restore the skin barrier, glycerin keeps the skin soft and moisturized, and Centella asiatica extract helps soothe irritation.
How do I build a Etude skincare routine?
To build an Etude skincare routine, start with the Soon Jung pH 6.5 Whip Cleanser to wash your face while keeping skin calm and balanced. Lovi rates the Etude-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Where can I buy Etude, and how much does it cost?
Etude products on this page are available in United Kingdom stores, with prices ranging from 拢14.65 to 拢14.65.
What are good alternatives to Etude?
Good alternatives to Etude include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated pages on Lovi. Lovi rates the Etude-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.
Etude vs SKIN1004: which is better?
Etude is slightly better than SKIN1004 for oily, combination, and acne-prone skin, rating Superior compared to SKIN1004's High fit in those areas. For dry and sensitive skin, both brands rate Superior, though Etude edges ahead with slightly higher fit scores.
Who owns Etude, and where is it from?
Etude is a Korean brand founded in 1985, owned by Amorepacific Group since 1990.
Is Etude cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Etude as cruelty-free.
Research behind Etude's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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