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Shiseido vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Principia are a historic Japanese skincare brand founded in 1872 and a targeted line known for precise formulas, respectively. The former offers thoughtful moisturizers, cleansers, sunscreens, serums, and more formulated with glycerin, while the latter is widely loved for thoughtful cleansers. Shiseido suits sensitive skin and mature skin best, offering standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream, whereas Principia suits balanced to oily skin best with standout products like the Gel de Limpeza GL-01 for acne-prone skin. They differ primarily in their ideal skin types and ingredient focuses, with clinical study findings showing that glycerin in the former significantly improved stratum corneum hydration.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Principia products

Questions and answers

Shiseido or Principia: which is better?

Shiseido is the better choice for most shoppers on this page, offering a wide range of moisturizers and cleansers with luxurious textures and hydrating ingredients like glycerin and hyaluronic acid. However, it often comes with a high price point and strong fragrance, while the products on this page from Principia feature fragrance-free formulas.

Dermatologic Therapy, 2022

What is the difference between Shiseido and Principia?

Shiseido offers a wide range of twenty products featuring key ingredients like glycerin and hyaluronic acid, whereas the products on this page for Principia include only a single cleanser. Shiseido fits sensitive skin, mature skin, and skin with dark spots best, and some reviewers mention that the brand has a high price point.

Shiseido or Principia: which cleanser is better?

Shiseido offers a much wider variety of cleansers on this page than Principia, which only lists a single cleanser, Gel de Limpeza GL-01. Shiseido cleansers like the Deep Cleansing Foam achieve an Average fit for acne-prone skin and a High fit for oily skin, whereas Principia's cleanser rates as Low for acne-prone skin and requires caution for dry skin.

Which is more affordable, Shiseido or Principia?

Shiseido is a luxury brand with a high price point across the products on this page, whereas Principia offers budget-friendly options. Reviewers note that Shiseido products tend to be expensive.

Which causes fewer breakouts, Shiseido or Principia?

Both brands offer products that are unlikely to cause breakouts for most users, though Shiseido includes several options rated with a low fit level for acne-prone skin on the products on this page.

When was Shiseido founded compared to Principia?

Shiseido was founded in 1872, whereas Principia was founded much later in 2020.

Which brand offers products with fragrance, Shiseido or Principia?

Shiseido offers products with fragrance, while every product from Principia lists no fragrance on this page.

What are some of the key ingredients used across Shiseido products?

Glycerin and hyaluronic acid are key ingredients across the Shiseido products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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