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Shiseido vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Shiseido and Principia are a historic Japanese skincare brand founded in 1872 and a targeted line known for precise formulas, respectively. The former offers thoughtful moisturizers, cleansers, sunscreens, serums, and more formulated with glycerin, while the latter is widely loved for thoughtful cleansers. Shiseido suits sensitive skin and mature skin best, offering standout choices such as the Treatment Softener for acne-prone skin, the Benefiance Wrinkle Smoothing Day Cream for skin with dark spots, and the Essential Energy Hydrating Cream, whereas Principia suits balanced to oily skin best with standout products like the Gel de Limpeza GL-01 for acne-prone skin. They differ primarily in their ideal skin types and ingredient focuses, with clinical study findings showing that glycerin in the former significantly improved stratum corneum hydration.

Shiseido is a Japanese skincare brand founded in 1872 and owned by Shiseido Company, Limited.

corp.shiseido.comen.wikipedia.orgmarketscreener.com

This page compares some of the most popular Shiseido and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shiseido vs Principia products

Questions and answers

Shiseido or Principia: which is better?

Shiseido is a better fit for shoppers seeking a wide variety of skincare products, as Lovi rates many of its creams and cleansers as having High or Superior fit levels for mature and sensitive skin. In contrast, the products on this page for Principia offer fewer options and lower fit levels for most skin types. Hyaluronic acid in Shiseido formulas helps improve skin hydration and reduce signs of aging.

Dermatologic Therapy, 2022

What is the difference between Shiseido and Principia?

Shiseido offers a wide variety of skincare products on this page with key ingredients like glycerin and hyaluronic acid, whereas Principia only lists a single cleanser.

Shiseido or Principia: which cleanser is better?

Shiseido offers a wide range of cleansers on this page with varying Lovi fit levels for different skin types, whereas Principia features only one option, Gel de Limpeza GL-01. Reviewers note that Shiseido cleansers provide deep-cleansing and efficient results, though some products on this page may cause skin irritation.

Which is more affordable, Shiseido or Principia?

Principia is more affordable than Shiseido, as reviewers on this page frequently note a high price point for Shiseido products.

Which causes fewer breakouts, Shiseido or Principia?

Shiseido products on this page have mixed fit levels for acne-prone skin, with options like Benefiance Wrinkle Smoothing Day Cream reaching a Superior Lovi fit while others rate lower. Principia lists only one cleanser on this page, which has a Low Lovi fit for acne-prone skin.

When were Shiseido and Principia founded, and who owns each brand?

Shiseido was founded in 1872 in Japan and is owned by Shiseido Company, Limited. Principia was founded in 2020 and is owned by Viziera Participações Ltda.

How many products from Shiseido list no fragrance compared to Principia?

Shiseido has 5 out of 20 products on this page that list no fragrance, while every product from Principia lists no fragrance.

What are the most commonly mentioned positive and negative review points for Shiseido skincare?

Reviewers mostly mention deep hydration and deep-cleansing and efficient cleansers as positive points for Shiseido products on this page. On the negative side, reviewers mostly mention a high price point.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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