🇬🇧United Kingdom

No7 vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and NIOD are two established skincare names that offer distinct approaches to complex routines. The British heritage line centers on accessible serums, eye products, moisturizers, and sunscreens powered by vitamin C, shea butter, and hyaluronic acid, serving mature and dry skin best. Meanwhile, the Canadian brand is known for advanced serums and balancing toners featuring sophisticated, scientifically rigorous formulas that suit mature, sensitive, and dry skin types. While both excel in hydration and targeted care, they differ primarily in their heritage, ingredient philosophies, and formulation complexity.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular No7 and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs NIOD products

Questions and answers

No7 or NIOD: which is better?

No7 offers a wider range of products on this page with High to Superior Lovi fit levels for mature and dry skin, whereas NIOD provides only two options. No7 uses ingredients like retinol, which stimulates collagen accumulation in naturally aged skin, and niacinamide, which helps reduce cutaneous pigmentation.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between No7 and NIOD?

No7 offers a broad selection of products featuring key ingredients like Niacinamide and Vitamin C, whereas NIOD provides a smaller range with no fragrance across its items.

Which is more affordable, No7 or NIOD?

This page does not provide pricing information to compare the affordability of No7 and NIOD.

Which causes fewer breakouts, No7 or NIOD?

NIOD features fewer breakouts because the products on this page have a high fit level for oily acne-prone skin, whereas No7 products mostly have an average fit level for acne-prone skin.

When and where were No7 and NIOD founded, and who currently owns them?

No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners, while NIOD was founded in 2015 in Canada and is owned by The Estée Lauder Companies Inc.

How do the fragrance profiles differ between No7 and NIOD products on this page?

For the products on this page, ten of the thirteen No7 products list no fragrance while three include it, whereas every NIOD product lists no fragrance in its ingredients.

Which No7 products achieve a Superior Lovi fit level for mature skin?

Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream achieve a Superior Lovi fit level for mature skin among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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