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No7 vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and NIOD are two established skincare names that offer distinct approaches to complex routines. The British heritage line centers on accessible serums, eye products, moisturizers, and sunscreens powered by vitamin C, shea butter, and hyaluronic acid, serving mature and dry skin best. Meanwhile, the Canadian brand is known for advanced serums and balancing toners featuring sophisticated, scientifically rigorous formulas that suit mature, sensitive, and dry skin types. While both excel in hydration and targeted care, they differ primarily in their heritage, ingredient philosophies, and formulation complexity.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular No7 and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs NIOD products

Questions and answers

No7 or NIOD: which is better?

No7 offers a much wider variety of products on this page and achieves Superior Lovi fit levels for mature skin with items like Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream, whereas NIOD provides only two products.

What is the difference between No7 and NIOD?

No7 offers a much larger variety of products on this page compared to NIOD, with options tailored for specific concerns like dark spots and mature skin, while NIOD features just a couple of specialized items. Additionally, the products on this page from No7 include ingredients like Vitamin C and niacinamide which help target aging and pigmentation, whereas every NIOD product on this page lists no fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which is more affordable, No7 or NIOD?

This page does not provide pricing information to compare the affordability of No7 and NIOD.

Which causes fewer breakouts, No7 or NIOD?

When it comes to breakouts, the products on this page by NIOD include Modulating Glucosides, which has a High Lovi fit level for oily acne-prone skin, whereas No7 has varying fit levels across its range and reports of skin irritation and adverse reactions.

When was each brand founded and who currently owns them?

No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners, while NIOD was founded in 2015 in Canada and is owned by The Estée Lauder Companies Inc.

Which No7 products contain added fragrance according to their ingredient lists?

Among the products on this page, Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream are the No7 items that list added fragrance.

What are the shared key ingredients found across No7 products?

The products on this page by No7 share Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide as key ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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