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No7 vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and NIOD are two established skincare labels offering distinct formulations for various skin concerns. No7 is a British brand known for serums, eye products, moisturizers, and sunscreens featuring vitamin c, shea butter, and hyaluronic acid, making it best suited for dry and dry sensitive skin. Meanwhile, the Canadian brand NIOD is celebrated for its advanced serums and balancing toners that deliver targeted results for mature, sensitive, and dry skin types. While both labels cater to dry skin, they differ fundamentally in their product ranges and scientific complexity.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular No7 and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs NIOD products

Questions and answers

No7 or NIOD: which is better?

No7 offers a wider range of products on this page covering multiple categories like serums, night creams, and eye treatments with high Lovi fit levels for dry, mature, and sensitive skin types, whereas NIOD provides just two specialized products. Reviewers often note that No7 helps improve skin feel and firmness, though some report skin irritation and dryness.

What is the difference between No7 and NIOD?

No7 offers a wide range of serums, creams, and sunscreens featuring key ingredients like vitamin C and hyaluronic acid, whereas NIOD provides only a couple of targeted items including Modulating Glucosides and Superoxide Dismutase Saccharide Mist. Lovi rates No7 as a High fit for dry and sensitive skin types.

Which is more affordable, No7 or NIOD?

The page does not provide pricing information for No7 or NIOD, so affordability cannot be compared here.

Which causes fewer breakouts, No7 or NIOD?

NIOD does not have specific breakout-related data on this page, but No7 includes products that Lovi rates as having a High fit for acne-prone skin, such as Restore & Renew Serum.

Which brand offers products with fragrance, and how many of them contain it?

No7 offers products with fragrance, and 10 of 13 products on this page list no fragrance, meaning that 3 products contain it.

How do the founding years and corporate ownerships of No7 and NIOD compare?

No7 was founded in the United Kingdom in 1935 and is owned by Sycamore Partners, whereas NIOD was founded in Canada in 2015 and is owned by The Estée Lauder Companies Inc.

Which skin types are best suited for No7 based on its brand-focused routines?

Based on its brand-focused routines, the products on this page for No7 fit dry skin, dry sensitive skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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