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Simple vs ISDIN

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Simple and ISDIN are established skincare brands offering gentle daily support that maintains a healthy and balanced complexion. Simple is deeply loved for its gentle moisturizers, makeup removers, cleansers, and toners formulated with nourishing niacinamide and glycerin, which suit oily acne-prone skin and sensitive skin best. Meanwhile, the Spanish brand is known for its elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products that suit dry skin and sensitive skin best. While both cater to sensitive skin, they differ in their origins, ownership, and core offerings, as well as the specific skin types they primarily target.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

en.wikipedia.orgsec.govprnewswire.comsimple.co.uk

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

puig.combeautymatter.comuploads.puig.com

This page compares some of the most popular Simple and ISDIN products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Simple vs ISDIN products

People Say

SimpleISDIN
  • Gentle on sensitive skin Mostly MentionedOften Mentioned
    • “Does not cause any form of irritation on the skin which I love. — Simple Micellar Cleansing Water”
    • “The only cleanser that doesn't turn my face red. — Simple Micellar Water”
    • “no artificial perfume — Simple Hydrating Light Moisturiser”
    • “Sensitive/reactive skin tolerates — ISDIN Hyaluronic Moisture”
  • Hydration and moisture Mostly MentionedMostly Mentioned
    • “banished dryness within days — Simple Replenishing Rich Moisturiser”
    • “sinks in instantly — Simple Water Boost Hydrating Gel Cream”
    • “ultra-light fluid product, which makes it super easy to apply — ISDIN Fusion Water”
    • “Improved moisture and texture — ISDIN Hyaluronic Moisture”
  • Lightweight and non-greasy feel Rarely NotedMostly Mentioned
    • “absorbs instantly — ISDIN Eryfotona Actinica”
    • “Lightweight formula absorbs fast — ISDIN Hyaluronic Concentrate”
    • “dries down matte — ISDIN Eryfotona Actinica”
    • “absorbs very quickly — Simple Hydrating Light Moisturiser”
  • Affordable price and value Often MentionedNot noted
    • “great value for money — Simple Kind to Skin Soothing Facial Toner”
    • “super affordable — Simple Hydrating Light Moisturiser”
    • “Can't beat the price for the quality. — Simple Micellar Water”
  • Works as a makeup base Sometimes NotedSometimes Noted
    • “makeup lays well — Simple Hydrating Light Moisturiser”
    • “works well under foundation — Simple Replenishing Rich Moisturiser”
    • “acts like a primer — ISDIN Eryfotona Actinica”
    • “Great under makeup — ISDIN Hyaluronic Concentrate”
  • Effective cleansing and performance Often MentionedNot noted
    • “Takes off any makeup residue and makes my face feel refreshed. — Simple Micellar Cleansing Water”
    • “Best morning cleanser — Simple Refreshing Facial Wash”
    • “Skin feels soft not dry — Simple Refreshing Facial Wash”
  • High price point Not notedOften Mentioned
    • “very expensive — ISDIN Eryfotona Actinica”
  • Struggles with waterproof makeup and removal Often MentionedNot noted
    • “Did not remove my mascara very well at all. — Simple Micellar Cleansing Water”
  • Strong fragrance and scent concerns Not notedOften Mentioned
    • “smell is overpowering — ISDIN Eryfotona Actinica”

Simple vs ISDIN routines for dry skin

Buy ISDIN routine · S$466.19 · 93% fitBuy Simple routine · S$261.94 · 83% fitSee multi-brand routine · 99% fit

Simple vs ISDIN routines for oily skin

Buy ISDIN routine · S$700.11 · 91% fitBuy Simple routine · S$459.69 · 85% fitSee multi-brand routine · 96% fit

Simple vs ISDIN routines for combination skin

Buy ISDIN routine · S$562.14 · 92% fitBuy Simple routine · S$355.99 · 85% fitSee multi-brand routine · 97% fit

Questions and answers

Simple or ISDIN: which is better?

Simple offers an affordable price and value with a High fit for sensitive skin, whereas ISDIN features ultralight sunscreens with a Superior routine fit for dry skin. Niacinamide helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Simple and ISDIN?

Simple offers affordable, fragrance-free products that are gentle on sensitive skin, whereas ISDIN features lightweight sunscreens and serums with a higher price point. Niacinamide helps reduce skin pigmentation, and glycerin supports skin hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Simple or ISDIN for dry skin?

For dry skin, Lovi rates ISDIN as a Superior fit and Simple as an Average fit. Glycerin in Simple helps hydrate the skin, while hyaluronic acid in ISDIN is beneficial for anti-aging and skin quality.

Dermatologic Therapy, 2022

Simple or ISDIN: which moisturizer is better?

Simple offers lightweight, value-friendly moisturizers that have an average Lovi fit for dry skin, while ISDIN features lightweight options such as Hyaluronic Concentrate with an average fit and Uradin Lotion 10 with a high fit for dry skin. Glycerin helps provide hydration as a key ingredient in Simple products, and topical hyaluronic acid supports skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Simple or ISDIN?

Simple offers more affordable prices and value compared to ISDIN, which reviewers often note has a high price point.

Between Simple and ISDIN, which brand offers better options for sunscreens?

ISDIN offers better options for sunscreens on this page, featuring ultralight and makeup-friendly formulations such as Eryfotona Actinica and Fusion Water that achieve a Superior fit for sun protection and various skin types.

How do the fragrance profiles of Simple and ISDIN products compare?

Every product on the Simple page lists no fragrance in its ingredients, whereas some ISDIN products on the page contain fragrance while others do not. This means Simple is entirely fragrance-free across its range, while ISDIN offers a mixed profile with both fragranced and unfragranced options.

Which brand performs better when it comes to gentle care for sensitive skin?

Simple performs better when it comes to gentle care for sensitive skin. Lovi rates Simple as having high to superior fit across sensitive skin routines, and reviewers note that the products on this page are gentle on sensitive skin.

Simple or ISDIN for oily skin?

For oily skin, both Simple and ISDIN achieve a Superior Lovi routine fit. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Simple or ISDIN for sensitive skin?

For sensitive skin, both Simple and ISDIN have their merits, as Lovi rates Simple as High and ISDIN as Superior. Simple offers gentle, fragrance-free products that reviewers find soothing, while ISDIN provides ultralight sunscreens and moisturizers that help protect sensitive skin.

Simple or ISDIN for acne-prone skin?

Simple has a High Lovi fit for acne-prone skin, offering fragrance-free products with niacinamide and glycerin that help manage moisture and are unlikely to irritate. ISDIN also has High-fitting options for acne-prone skin, including sunscreens and serums with antioxidants that may help protect and improve skin quality.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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