Beauty of Joseon vs Olay
Beauty of Joseon and Olay are two popular skincare brands offering thoughtfully formulated moisturizers, serums, and more, enriched with key ingredients like niacinamide and glycerin. Beauty of Joseon is a Korean brand founded in 2016 and owned by Goodai Global Inc. since 2019 that suits dry skin and sensitive skin best, while the other brand is best suited for sensitive skin and acne-prone skin. Both brands feature standout products for specific concerns such as dark spots and mature skin, and their formulations differ as the first brand additionally utilizes hyaluronic acid for its anti-wrinkle effects. Through these gentle and effective daily care options, niacinamide improves wrinkles and hyperpigmentation, and glycerin increases skin hydration and barrier function.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
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This page compares some of the most popular Beauty of Joseon and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Olay products
People Say
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “absorbs quickly — Olay Vitamin C Serum”
- “Absorbs so quickly! — Olay Regenerist Regenerating Serum”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
- “light and smooth — Olay Ultimate Eye Cream”
Gentle and Non-Irritating Formula Mostly MentionedOften Mentioned
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “doesn't strip my skin — Olay Regenerating Cream Cleanser”
Radiance and Glow Sometimes NotedOften Mentioned
- “iridescent glow — Olay Super Serum”
- “hides dark shadows — Olay Ultimate Eye Cream”
- “skin looks brighter — Olay Vitamin C Serum”
- “gives a glass skin look — Beauty of Joseon Glow Serum”
Softening Fine Lines and Texture Rarely NotedOften Mentioned
- “skin feels baby soft — Olay Retinol24”
- “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
- “clears up puffiness — Olay Advanced Eye Cream”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Fragrance-Free Formulation Rarely NotedSometimes Noted
- “no scent — Olay Super Serum Night Repair”
- “love that it's fragrance-free — Olay Retinol24”
- “great for sensitive eyes — Olay Ultimate Eye Cream”
- “love that it has no scent — Beauty of Joseon Radiance Cleansing Balm”
Breakouts and Skin Reactions Often MentionedSometimes Noted
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
- “gave me cystic acne — Beauty of Joseon Ginseng Cleansing Oil”
- “caused cystic acne — Olay Retinol24”
- “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
Scent and Fragrance Preferences Often MentionedSometimes Noted
- “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
- “floral scent — Olay Super Serum”
- “smells like plastic — Olay Retinol24”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Packaging and Design Issues Sometimes NotedOften Mentioned
- “dropper doesn't reach the bottom — Beauty of Joseon Glow Serum”
- “Hate dipping my fingers in the jar — Beauty of Joseon Dynasty Cream”
- “one pump is too much — Beauty of Joseon Revive Eye Serum”
- “hard to dispense — Olay Super Serum”
Beauty of Joseon vs Olay routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
S$29.93
-
Hydrating Toner
Ginseng Essence Water
Morning
S$18.49
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Moisturizer
Revive Serum
Morning · Evening · Once a week
S$20.14
-
SPF
Relief Sun: Rice + Probiotics
Morning
S$14.74
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
S$27.51
-
Serum or Treatment
Glow Serum
Evening · Once a week
S$20.14
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Nourishing Mask
Centella Asiatica Calming Mask
Once a week
S$3.99
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
S$25.81
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
S$41.07
-
Moisturizer
Regenerist Luminous Tone Perfecting Cream
Morning · Evening · Once a week
S$38.65
-
SPF
Regenerist Micro-Sculpting Cream
Morning
S$39.91
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
Buy Beauty of Joseon routine · S$57.44 · 87% fit
Buy Olay routine · S$248.06 · 83% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Olay routines for oily skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
S$25.81
-
Hydrating Toner
TROIAREUKE H+Cocktail Purifying Ampoule Toner
Morning · Once a week
S$168.51
-
Moisturizer
Regenerist Retinol 24 Night Moisturizer
Morning · Evening · Once a week
S$44.05
-
SPF
Regenerist Whip Face Moisturizer SPF 25
Morning
S$38.60
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Oil Minimizing Clean Toner
Evening · Once a week
S$49.40
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
S$29.93
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
S$18.49
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
S$20.14
-
SPF
Relief Sun: Rice + Probiotics
Morning
S$14.74
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
S$27.51
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
S$23.89
-
Serum or Treatment
Glow Serum
Evening · Once a week
S$20.14
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
S$18.26
Buy Olay routine · S$485.72 · 81% fit
Buy Beauty of Joseon routine · S$81.33 · 78% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Olay routines for combination skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
S$25.81
-
Hydrating Toner
Whamisa Organic Flowers Toner Deep Rich
Morning · Once a week
S$64.81
-
Moisturizer
Regenerist Retinol 24 Night Moisturizer
Morning · Evening · Once a week
S$44.05
-
SPF
Regenerist Micro-Sculpting Cream
Morning
S$39.91
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Oil Minimizing Clean Toner
Evening · Once a week
S$49.40
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
S$29.93
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
S$18.49
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
S$20.14
-
SPF
Relief Sun: Rice + Probiotics
Morning
S$14.74
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
S$17.80
-
Cleansing Toner
Green Plum Refreshing Toner
Evening · Once a week
S$23.89
-
Serum or Treatment
Glow Serum
Evening · Once a week
S$20.14
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
S$18.26
Buy Olay routine · S$383.33 · 80% fit
Buy Beauty of Joseon routine · S$53.82 · 79% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Olay: which is better?
Both Beauty of Joseon and Olay offer products on this page that provide equal fit levels for most skin types. However, Olay performs better for mature skin with a High routine fit compared to Beauty of Joseon's Average fit.
What is the difference between Beauty of Joseon and Olay?
Beauty of Joseon and Olay both offer products that fit dry, oily, combination, sensitive, and acne-prone skin at a High level, while Olay achieves a High routine fit for mature skin compared to Beauty of Joseon's Average fit. For ingredients like Niacinamide, studies show it helps reduce skin pigmentation and suppress melanosome transfer.
Beauty of Joseon or Olay for dry skin?
Both Beauty of Joseon and Olay offer a high routine fit for dry skin. The products on this page help deliver deep hydration and moisturization for dry skin types.
Beauty of Joseon or Olay: which cleanser is better?
Both Beauty of Joseon and Olay offer solid cleansers, with Beauty of Joseon leaning toward gentle, soothing formulas and Olay focusing on multi-benefit cleansing. Depending on your routine, the products on this page provide reliable options for daily cleansing.
Which is more affordable, Beauty of Joseon or Olay?
This page does not contain information about the pricing or affordability of either Beauty of Joseon or Olay.
Beauty of Joseon or Olay for oily skin?
Both Beauty of Joseon and Olay offer products on this page that are a High fit for oily skin. Reviewers often mention that products from both brands provide a lightweight feel.
Beauty of Joseon or Olay: which moisturizer is better?
Both Beauty of Joseon and Olay offer exceptional moisturizers, but Olay stands out for mature skin with options like Regenerist Micro-Sculpting Cream achieving a Superior fit level. Beauty of Joseon products on this page maintain a strict fragrance-free formulation across all items, whereas Olay includes fragrance in only one toner.
Beauty of Joseon or Olay for sensitive skin?
Both Beauty of Joseon and Olay offer products that have a high routine fit for sensitive skin. Reviewers note that Beauty of Joseon provides gentle, non-irritating formulas.
Beauty of Joseon or Olay: which sunscreen is better?
Beauty of Joseon and Olay both offer sunscreens on this page, with Relief Sun: Rice + Probiotics from Beauty of Joseon achieving a high fit for dry skin, skin with dark spots, sensitive skin, and oily skin. Olay's Regenerist Whip Face Moisturizer SPF 25 also achieves a high fit for mature skin, dry skin, sensitive skin, and oily skin.
Beauty of Joseon or Olay for acne-prone skin?
Both Beauty of Joseon and Olay provide products on this page that fit acne-prone skin well at a High level. Beauty of Joseon relies on key ingredients like niacinamide and ginseng across its fragrance-free range, while Olay utilizes ingredients such as niacinamide and peptides.
Beauty of Joseon or Olay for mature skin?
Olay is a better choice for mature skin, achieving a High routine fit compared to Beauty of Joseon's Average fit level.
Beauty of Joseon or Olay for skin with dark spots?
Both Beauty of Joseon and Olay fit skin with dark spots well, earning a High level for this skin type on this page. Ingredients like niacinamide help reduce cutaneous pigmentation.
Beauty of Joseon or Olay for dry sensitive skin?
Both Beauty of Joseon and Olay offer products on this page that have a high routine fit level for dry sensitive skin. Both brands include key hydrating ingredients like hyaluronic acid and niacinamide, which helps provide deep moisture and support skin barrier health.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Neuroimmunomodulatory compound for sensitive skin care: in vitro and clinical assessment
Comedogenicity in rabbit: some cosmetic ingredients/vehicles
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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