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ISDIN vs Shu Uemura

ISDIN and Shu Uemura are renowned international skincare labels founded by Puig and L'Oréal S.A., respectively, that offer thoughtfully crafted remedies for daily beauty routines. The Spanish brand is known for elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products that suit dry skin and sensitive skin best, while the Japanese house is deeply loved for transformative makeup removers and meticulously crafted formulas that suit all skin types best. Both names rely on balanced ingredients to provide gentle comfort and dependable protection. They differ mainly in their primary focus, with the first offering specialized solutions for dark spots and mature skin, and the second offering versatile cleansing oils for acne-prone skin.

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.

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This page compares some of the most popular ISDIN and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

ISDIN or Shu Uemura: which is better?

ISDIN offers a much wider range of products on this page, with superior or high Lovi fit levels for dry, sensitive, and mature skin, whereas Shu Uemura only features a single cleansing oil with average or lower fits. Shoppers often praise ISDIN's ultralight, makeup-friendly sunscreens, though some note its higher price point.

What is the difference between ISDIN and Shu Uemura?

ISDIN offers a much wider range of sunscreens, moisturizers, and serums with various fit levels for multiple skin types, whereas Shu Uemura features only a single cleansing oil on this page. Reviewers frequently mention ISDIN for its ultralight and makeup-friendly sunscreens.

Which is more affordable, ISDIN or Shu Uemura?

Shu Uemura is not noted for a high price point on this page, whereas reviewers often mention a high price point for ISDIN.

Which causes fewer breakouts, ISDIN or Shu Uemura?

Shu Uemura's cleansing oil receives a low Lovi fit level for acne-prone skin, while the products on this page from ISDIN include several options with High fit levels for this skin type. Squalane is an ingredient that may induce inflammatory mediators in acne-prone skin.

The Journal of Investigative Dermatology, 2006

Which brand has been around longer, ISDIN or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas ISDIN was founded in Spain in 1975.

Do both ISDIN and Shu Uemura offer products containing fragrance?

ISDIN offers products containing fragrance, whereas every Shu Uemura product on this page lists no fragrance in its ingredients.

Which brand has more products listed on the page, ISDIN or Shu Uemura?

ISDIN has significantly more products listed on the page than Shu Uemura, featuring eight skincare items compared to just one cleansing oil from Shu Uemura.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.