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ISDIN vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

ISDIN and Shu Uemura are renowned international skincare labels founded by Puig and L'Oréal S.A., respectively, that offer thoughtfully crafted remedies for daily beauty routines. The Spanish brand is known for elegant moisturizers, advanced sunscreens, restorative serums, and targeted eye products that suit dry skin and sensitive skin best, while the Japanese house is deeply loved for transformative makeup removers and meticulously crafted formulas that suit all skin types best. Both names rely on balanced ingredients to provide gentle comfort and dependable protection. They differ mainly in their primary focus, with the first offering specialized solutions for dark spots and mature skin, and the second offering versatile cleansing oils for acne-prone skin.

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular ISDIN and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular ISDIN vs Shu Uemura products

Questions and answers

ISDIN or Shu Uemura: which is better?

ISDIN is the better choice for most skincare needs on this page, offering a wide range of sunscreens, moisturizers, and targeted serums that fit dry, sensitive, and mature skin well. Shu Uemura only features a single cleansing oil on this page, which has lower fit levels across most skin types.

What is the difference between ISDIN and Shu Uemura?

ISDIN offers eight products on this page ranging widely in Lovi fit from Superior to Warning across skin types, whereas Shu Uemura features only a single cleansing oil with average to low fits. Topical hyaluronic acid helps improve skin hydration and reduce signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, ISDIN or Shu Uemura?

Neither brand is notably more affordable than the other based on the page, but reviewers mention a high price point for ISDIN products.

Which causes fewer breakouts, ISDIN or Shu Uemura?

Shu Uemura has a low Lovi fit level for acne-prone skin on this page, while ISDIN offers products with High fit levels for this skin type like Eryfotona Actinica, Fusion Water, and Flavo-C Serum, though squalane may induce inflammatory mediators in acne.

The Journal of Investigative Dermatology, 2006

Which brand has been around longer and where were they founded?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas ISDIN was founded in Spain in 1975.

How do the fragrance profiles of ISDIN and Shu Uemura compare across their products?

ISDIN has a strong fragrance in 5 of its 8 products on this page, while Shu Uemura lists no fragrance in every product on this page.

Which skin types does ISDIN fit best according to its brand-focused routines?

According to its brand-focused routines, ISDIN fits dry skin, sensitive skin, and mature skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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