🇪🇸Spain

ISDIN vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

ISDIN and Shu Uemura are distinct skincare brands founded in Spain and Japan respectively. The former is known for thoughtful moisturizers, advanced sunscreens, targeted serums, and soothing eye products driven by expert formulas, while the latter is deeply loved for its transformative makeup removers and meticulously crafted formulas. ISDIN suits sensitive skin and mature skin best, offering gentle care and rich nourishment, whereas the Japanese line suits all skin types best owing to its gentle and effective nature. Ultimately, the two differ in their core offerings and heritage, with the Spanish brand delivering reliable daily support for specific aging and sun concerns through choices like Fusion Water, Eryfotona Actinica, and K-Ox Eyes, while the other maintains skin comfort through balancing staples like its iconic cleansing oil.

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular ISDIN and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular ISDIN vs Shu Uemura products

Questions and answers

ISDIN or Shu Uemura: which is better?

ISDIN is the better choice for most shoppers on this page, as it offers a wide range of highly rated sunscreens and moisturizers, whereas Shu Uemura only features a single cleansing oil with lower fit levels. ISDIN sunscreens are mostly mentioned by reviewers for being ultralight and makeup-friendly.

What is the difference between ISDIN and Shu Uemura?

ISDIN offers a broad selection of products on this page across multiple skincare categories with varying Lovi fit levels, whereas Shu Uemura features only a single cleansing oil with average to low fits. Additionally, ISDIN includes fragrance in several of its products, while every Shu Uemura product on this page lists no fragrance.

Which is more affordable, ISDIN or Shu Uemura?

Reviews note a high price point for ISDIN products on this page, while no pricing information is available for Shu Uemura.

Which causes fewer breakouts, ISDIN or Shu Uemura?

Shu Uemura products on this page receive a Low fit level for acne-prone skin, whereas ISDIN offers several items like Fusion Water and Eryfotona Actinica that reach High fits. Squalane helps induce the production of inflammatory mediators, which may play a role in acne vulgaris.

The Journal of Investigative Dermatology, 2006

Which brand has been around longer and where were they founded, ISDIN or Shu Uemura?

Shu Uemura has been around longer, having been founded in Japan in 1967, whereas ISDIN was founded in Spain in 1975.

How many products does each brand have listed on this page, and what are their parent companies?

ISDIN has eight products listed on this page and is owned by Puig, while Shu Uemura has one product listed and is owned by L'Oréal S.A.

Do either of the brands offer fragrance-free products, and if so, how many?

ISDIN offers fragrance-free products, with 3 out of 8 products on this page listing no fragrance. Shu Uemura also offers fragrance-free products, as every product on this page lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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