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ISDIN vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

ISDIN and Shu Uemura are a Spanish heritage line from 1975 and a Japanese beauty house established in 1967, respectively. The former brand is beloved for sophisticated moisturizers, advanced sunscreens, targeted serums, and soothing eye products, while the latter is deeply loved for transformative makeup removers and meticulously crafted formulas. Both brands feature carefully balanced offerings, with the Spanish line suiting dry skin and combination skin best and the Japanese house suiting all skin types best owing to its gentle and effective nature. Users appreciate how these options differ, with standout choices including Fusion Water for acne-prone skin, Eryfotona Actinica for skin with dark spots, and K-Ox Eyes for mature skin from the first brand, alongside the cleansing oil ideal for acne-prone skin from the second.

ISDIN is a Spanish skincare brand founded in 1975 and owned by Puig.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular ISDIN and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular ISDIN vs Shu Uemura products

Questions and answers

ISDIN or Shu Uemura: which is better?

ISDIN offers a much wider range of products on this page, with superior Lovi fit levels for dry and sensitive skin, whereas Shu Uemura only features a single cleansing oil with average or lower fits.

What is the difference between ISDIN and Shu Uemura?

ISDIN offers a broad selection of products on this page spanning sunscreens, moisturizers, serums, and eye care, whereas Shu Uemura features only a single cleansing oil. ISDIN fits dry, combination, and acne-prone skin best across its routines, while Shu Uemura lists no best-fit skin types on this page.

Which is more affordable, ISDIN or Shu Uemura?

Shu Uemura is not mentioned as having a high price point on this page, whereas reviewers often note a high price point for ISDIN.

Which causes fewer breakouts, ISDIN or Shu Uemura?

Shu Uemura's cleansing oil on this page receives a Low fit for acne-prone skin, while the products on this page from ISDIN fit acne-prone skin best. Squalane may induce the production of inflammatory mediators in HaCaT keratinocytes, a possible role in acne vulgaris.

The Journal of Investigative Dermatology, 2006

How do the founding years and parent companies of ISDIN and Shu Uemura compare?

ISDIN was founded in Spain in 1975 and is owned by Puig, whereas Shu Uemura was founded in Japan in 1967 and has been owned by L'Oréal S.A. since 2003.

Which brand has more products listed on the page with fragrance, ISDIN or Shu Uemura?

ISDIN has more products listed on the page with fragrance, as five of its eight products contain fragrance, whereas Shu Uemura lists no fragrance in any of its products on this page.

What are the most commonly mentioned positive and negative reviews for ISDIN?

Reviewers most commonly mention that ISDIN products on this page feature ultralight sunscreens, lightweight moisturizers, makeup-friendly sunscreens, and skin-friendly sunscreens. At the same time, reviewers often note a high price point and sometimes point out a strong fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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