The Ordinary vs Elemis
The Ordinary and Elemis represent two distinct approaches to daily skincare, balancing accessible science with sensory luxury. The Canadian brand centers on targeted formulas like hyaluronic acid, glycerin, and squalane to suit sensitive and combination skin, while the British brand harnesses nourishing ingredients such as glycerin and shea butter to care for mature and dry sensitive skin. Both lines offer thoughtfully formulated serums, moisturizers, cleansers, and toners designed to address specific needs through proven key ingredients. Ultimately, they differ in their origin, founding eras, and primary sensory experiences, offering distinct paths to healthy skin.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular The Ordinary and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs Elemis products
People Say
Texture and Absorption Often MentionedMostly Mentioned
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
- “cloud-light gel formula — Elemis Pro-Collagen Eye Revive Mask”
- “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
Smooths and Refines Skin Texture Often MentionedOften Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
Hydration and Moisture Rarely NotedMostly Mentioned
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
- “skin feels baby soft — Elemis Pro-Collagen Cleansing Balm”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Value and Price Mostly MentionedNot noted
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Other Benefits and Features Often MentionedSometimes Noted
- “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
- “Nature's botox — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “My neck doesn't sag... plumps my skin to look more youthful. — Elemis Pro-Collagen Night Cream”
Gentle and Sensitive Skin Friendly Sometimes NotedSometimes Noted
- “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
- “Finally a cleanser that doesn't sting my face. — The Ordinary Squalane Cleanser”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
- “Feels incredibly gentle and instantly rebalances my skin's pH. — Elemis Balancing Lavender Toner”
High Price Point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Heavy, Thick, or Sticky Texture Issues Often MentionedRarely Noted
- “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
- “slightly tacky to touch — Elemis Pro-Collagen Eye Revive Mask”
- “leaves white flakes — Elemis Pro-Collagen Advanced Eye Treatment”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Other Complaints and Issues Often MentionedSometimes Noted
- “blurry vision — Elemis Pro-Collagen Cleansing Balm”
- “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
- “slight tingling sensation — Elemis Dynamic Resurfacing Facial Wash”
- “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
Scent and Fragrance Rarely NotedOften Mentioned
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
The Ordinary vs Elemis routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
AED 60.00
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Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
AED 65.00
-
SPF
Dr.G Green Mild Up Sun+
Morning
AED 81.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
AED 35.29
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
AED 38.99
-
Serum or Treatment
Multi-Peptide + Copper Peptides 1% Serum
Evening · Once a week
AED 150.00
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
AED 173.82
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
AED 771.00
-
SPF
Pro-Collagen Marine Cream
Morning
AED 345.41
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
AED 315.65
-
Cleansing Toner
Balancing Lavender Toner
Evening
AED 210.00
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
AED 340.00
-
Enzyme Powder
VT Cica Mild Powder Wash
Once a week
AED 47.62
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
AED 65.00
Buy The Ordinary routine · AED 542.90 · 89% fit
Buy Elemis routine · AED 2,268.50 · 82% fitSee multi-brand routine · 96% fit
The Ordinary vs Elemis routines for oily skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
AED 60.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
AED 65.00
-
SPF
d'Alba UVessence Mild Waterfull Sun Cream SPF 50
Morning
AED 92.70
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
AED 38.99
-
Serum or Treatment
AHA 30% + BHA 2% Peeling Solution
Evening · Once a week
AED 42.60
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
AED 173.82
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
AED 49.99
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
AED 345.41
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
AED 315.65
-
Cleansing Toner
Balancing Lavender Toner
Evening
AED 210.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
AED 230.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
AED 204.00
Buy The Ordinary routine · AED 833.82 · 91% fit
Buy Elemis routine · AED 1,630.94 · 77% fitSee multi-brand routine · 97% fit
The Ordinary vs Elemis routines for combination skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
AED 60.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
AED 145.00
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
AED 65.00
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
AED 179.45
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
AED 38.99
- Serum or Treatment Lactic Acid 5% + HA Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
AED 173.82
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
AED 145.00
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
AED 345.41
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
AED 315.65
-
Cleansing Toner
Balancing Lavender Toner
Evening
AED 210.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
AED 230.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
AED 101.09
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
AED 122.93
Buy The Ordinary routine · AED 712.46 · 92% fit
Buy Elemis routine · AED 1,644.88 · 79% fitSee multi-brand routine · 96% fit
Questions and answers
The Ordinary or Elemis: which is better?
The Ordinary offers better value and prices for the products on this page, while Elemis excels in hydration and texture. Both brands achieve similar high fit levels for dry, acne-prone, and oily acne-prone skin types.
What is the difference between The Ordinary and Elemis?
The Ordinary generally offers a higher fit level across most skin types, including superior routines for oily and combination skin, alongside fragrance-free formulas and better value. Elemis features luxurious textures and rich hydration, though many of its products contain added fragrance.
The Ordinary or Elemis for dry skin?
Both The Ordinary and Elemis have a High fit for dry skin on this page. The Ordinary features fragrance-free products with key ingredients like hyaluronic acid, glycerin, and squalane, whereas Elemis products often include fragrance and key ingredients like glycerin and shea butter.
The Ordinary or Elemis: which cleanser is better?
Both The Ordinary and Elemis feature cleansers that achieve High fit levels across most skin types on this page. The Ordinary is typically more budget-friendly, while Elemis leans toward luxurious, hydrating formulations.
Which is more affordable, The Ordinary or Elemis?
The Ordinary offers better affordability, as reviewers often note its products provide great value at a lower price point compared to Elemis, which frequently faces complaints about a high price point.
Which brand has products with no added fragrance, The Ordinary or Elemis?
The Ordinary has products with no added fragrance across the products on this page. In comparison, Elemis has fragrance listed in most of its products on this page.
The Ordinary or Elemis for oily skin?
The Ordinary offers a Superior fit for oily skin, whereas Elemis has a High fit. Shoppers praise The Ordinary for its affordable and great value serums, while Elemis is noted for its hydrating moisturizers.
The Ordinary or Elemis: which moisturizer is better?
When comparing moisturizers, The Ordinary offers high to superior fit levels across most skin types with affordable pricing and zero fragrance across the products on this page, whereas Elemis features luxurious hydrating formulas that tend to have a higher price point and include fragrance in several options.
The Ordinary or Elemis for sensitive skin?
The Ordinary is a Superior fit for sensitive skin, whereas Elemis has a High fit. Reviewers note that The Ordinary is fragrance-free across the products on this page, which helps reduce the likelihood of skin irritation.
The Ordinary or Elemis for acne-prone skin?
Both The Ordinary and Elemis have a High fit for acne-prone skin on the products on this page. The Ordinary features a high number of fragrance-free, acne-clearing serums that help manage breakouts.
The Ordinary or Elemis for mature skin?
The Ordinary has a Superior routine fit for mature skin, whereas Elemis has a High routine fit. The Ordinary features targeted ingredients like retinol that help stimulate collagen accumulation in naturally aged human skin.
The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007
The Ordinary or Elemis for skin with dark spots?
The Ordinary is a Superior fit for skin with dark spots, whereas Elemis has a High fit level. The Ordinary offers targeted treatments that help fade dark pigmentation effectively.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Comparative measurement of hydration effects of herbal moisturizers
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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