The Ordinary vs Elemis
The Ordinary and Elemis are distinct skincare brands founded in Canada in 2016 and Britain in 1989, respectively. The Canadian brand offers serums, moisturizers, cleansers, toners, and more built around hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best. Conversely, the British brand is celebrated for its curation of nourishing serums, rich moisturizers, gentle cleansers, refreshing toners, and more anchored by hydrating glycerin and softening shea, primarily suiting mature and dry skin. While both share an appreciation for glycerin, the former focuses on specialized active treatments for various concerns, whereas the latter emphasizes restorative formulas designed to restore suppleness.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular The Ordinary and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs Elemis products
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Azelaic Acid Suspension 10%
CA$15.80
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Hyaluronic Acid 2% + B5
CA$12.00
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Glycolic Acid 7% Toning Solution
CA$15.80
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Salicylic Acid 2% Solution
CA$8.69
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Multi-Peptide + Copper Peptides 1% Serum
CA$39.50
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Niacinamide 10% + Zinc 1%
CA$6.60
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Mandelic Acid 10% + HA
CA$10.30
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AHA 30% + BHA 2% Peeling Solution
CA$13.00
People Say
Texture and Absorption Often MentionedMostly Mentioned
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
- “cloud-light gel formula — Elemis Pro-Collagen Eye Revive Mask”
- “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
Smooths and Refines Skin Texture Often MentionedOften Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
Hydration and Moisture Rarely NotedMostly Mentioned
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
- “skin feels baby soft — Elemis Pro-Collagen Cleansing Balm”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Value and Price Mostly MentionedNot noted
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Other Benefits and Features Often MentionedSometimes Noted
- “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
- “Nature's botox — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “My neck doesn't sag... plumps my skin to look more youthful. — Elemis Pro-Collagen Night Cream”
Gentle and Sensitive Skin Friendly Sometimes NotedSometimes Noted
- “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
- “Finally a cleanser that doesn't sting my face. — The Ordinary Squalane Cleanser”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
- “Feels incredibly gentle and instantly rebalances my skin's pH. — Elemis Balancing Lavender Toner”
High Price Point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Heavy, Thick, or Sticky Texture Issues Often MentionedRarely Noted
- “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
- “slightly tacky to touch — Elemis Pro-Collagen Eye Revive Mask”
- “leaves white flakes — Elemis Pro-Collagen Advanced Eye Treatment”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Other Complaints and Issues Often MentionedSometimes Noted
- “blurry vision — Elemis Pro-Collagen Cleansing Balm”
- “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
- “slight tingling sensation — Elemis Dynamic Resurfacing Facial Wash”
- “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
Scent and Fragrance Rarely NotedOften Mentioned
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
The Ordinary vs Elemis routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
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Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
CA$10.70
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
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Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
CA$66.49
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
CA$131.00
-
SPF
Pro-Collagen Marine Cream
Morning
CA$154.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
CA$26.00
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
CA$34.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy The Ordinary routine · CA$155.67 · 97% fit
Buy Elemis routine · CA$278.47 · 88% fitSee multi-brand routine · 99% fit
The Ordinary vs Elemis routines for oily skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
CA$15.80
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
CA$6.60
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
CA$17.89
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
CA$66.49
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
CA$131.00
-
SPF
Pro-Collagen Marine Cream
Morning
CA$154.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
CA$26.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
CA$34.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
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Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy The Ordinary routine · CA$198.33 · 92% fit
Buy Elemis routine · CA$411.49 · 74% fitSee multi-brand routine · 96% fit
The Ordinary vs Elemis routines for combination skin
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Cleanser
Glucoside Foaming Cleanser
Morning · Evening · Once a week
CA$14.80
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Natural Moisturizing Factors + HA
Morning · Evening · Once a week
CA$16.20
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
CA$15.80
-
Serum or Treatment
Lactic Acid 5% + HA
Evening · Once a week
CA$10.70
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
CA$17.89
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
CA$66.49
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
CA$131.00
-
SPF
Pro-Collagen Marine Cream
Morning
CA$154.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
CA$26.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
CA$34.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy The Ordinary routine · CA$187.44 · 93% fit
Buy Elemis routine · CA$369.58 · 77% fitSee multi-brand routine · 96% fit
Questions and answers
The Ordinary or Elemis: which is better?
The Ordinary is often preferred for its affordability, while Elemis is noted for luxurious textures and hydration. The Ordinary offers fragrance-free products on the products on this page, whereas Elemis includes fragrance in several items.
What is the difference between The Ordinary and Elemis?
The Ordinary offers budget-friendly, fragrance-free products that focus on specific ingredients like hyaluronic acid and niacinamide, whereas Elemis provides a more luxurious experience with higher price points and many fragranced formulas. Reviewers note that The Ordinary excels at value and refining skin texture, while Elemis stands out for hydration and rich moisturizers.
The Ordinary or Elemis for dry skin?
The Ordinary offers a superior routine fit for dry skin compared to Elemis, which has a high fit. Reviewers note that The Ordinary provides better value and price, while Elemis is praised for its hydrating moisturizers.
The Ordinary or Elemis: which cleanser is better?
The Ordinary offers a higher fit level for more skin types with its cleansers, such as the Glucoside Foaming Cleanser and Glycolipid Cream Cleanser, whereas Elemis cleansers are more frequently noted by reviewers for having a strong fragrance.
Which is more affordable, The Ordinary or Elemis?
The Ordinary is more affordable than Elemis, as reviewers frequently highlight its value and low price point compared to Elemis's higher cost.
How do The Ordinary and Elemis compare regarding fragrance and scents?
The Ordinary offers a better experience for fragrance than Elemis because every product on the products on this page lists no fragrance in its ingredients. In contrast, Elemis includes fragrance in 18 of its 22 products on this page, which can occasionally lead to strong scents.
Which brand performs better for smoothing and refining skin texture?
The Ordinary performs better for smoothing and refining skin texture. Reviewers often note that its products are texture-smoothing serums, and the brand is highlighted for this specific benefit.
What are the best skin types for Elemis based on its brand-focused routines?
The skin types Elemis fits best are mature skin, dry skin, and dry sensitive skin.
The Ordinary or Elemis for sensitive skin?
The Ordinary is a better fit for sensitive skin, offering Superior routine fit compared to Elemis, which has a High fit. Furthermore, every product from The Ordinary on this page lists no fragrance in its ingredients, whereas most Elemis products contain added fragrance.
The Ordinary or Elemis: which moisturizer is better?
When it comes to moisturizers, The Ordinary generally fits dry skin with a superior level, while Elemis achieves a high level. The Ordinary offers products featuring ingredients like hyaluronic acid that helps retain moisture, whereas Elemis focuses on richer formulations with glycerin and shea butter.
The Ordinary or Elemis for acne-prone skin?
Both brands fit acne-prone skin well at a high level. The Ordinary offers fragrance-free products on this page and tends to be a better value, while Elemis often features added fragrance.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Comparative measurement of hydration effects of herbal moisturizers
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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