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The Ordinary vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Charlotte Tilbury are distinct beauty companies that offer targeted options for different complexions. The Canadian skincare brand, founded in 2016, features serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, suiting sensitive and dry sensitive skin best. Conversely, the British skincare brand, founded in 2013, focuses on moisturizers and eye products. While both feature specific formulas rated highest by Lovi for acne-prone skin, dark spots, and mature skin, they differ in their overarching product types and core ingredient profiles.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular The Ordinary and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Charlotte Tilbury products

People Say

The OrdinaryCharlotte Tilbury
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Glowing and Radiant Finish Sometimes NotedMostly Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
    • “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue”
    • “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
  • Texture and Pores Mostly MentionedSometimes Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Value and Pricing Mostly MentionedNot noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
  • Luxurious Texture and Scent Not notedMostly Mentioned
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
    • “thick glossy cream — Charlotte Tilbury Magic Eye Rescue”
  • Makeup Base and Compatibility Rarely NotedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Makeup sits beautifully on top — The Ordinary Natural Moisturizing Factors + HA”
  • High Price Points Rarely NotedMostly Mentioned
    • “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
  • Miscellaneous Product Issues Mostly MentionedSometimes Noted
    • “collagen claims unrealistic — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “did nothing — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “jar is less hygienic — Charlotte Tilbury Magic Eye Rescue”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Sticky and Heavy Textures Often MentionedOften Mentioned
    • “too greasy for oily skin — Charlotte Tilbury Charlotte's Magic Cream”
    • “sits on top of skin — Charlotte Tilbury Magic Eye Rescue”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

Questions and answers

The Ordinary or Charlotte Tilbury: which is better?

The Ordinary is the better choice for value and pricing as well as improving texture and pores, while Charlotte Tilbury performs better for hydration, a glowing and radiant finish, and luxurious texture among the products on this page.

What is the difference between The Ordinary and Charlotte Tilbury?

The Ordinary focuses on affordable, targeted serums for texture and pores, whereas Charlotte Tilbury offers luxurious, hydrating moisturizers for a glowing finish at a higher price point.

The Ordinary or Charlotte Tilbury: which moisturizer is better?

When it comes to moisturizers, Charlotte Tilbury wins on deep hydration and a glowing finish, while the products on this page from The Ordinary excel in value and affordability.

Which is more affordable, The Ordinary or Charlotte Tilbury?

The Ordinary is more affordable, as reviewers often mention its products on this page for their affordable and great value serums. In contrast, Charlotte Tilbury has a high price point.

Which causes fewer breakouts, The Ordinary or Charlotte Tilbury?

The products on this page for The Ordinary include multiple targeted solutions with a High or Superior fit for acne-prone and oily skin, whereas Charlotte Tilbury offers fewer options, rating on average for acne-prone skin.

Which brand performs better for texture and pores?

The Ordinary performs better for texture and pores compared to Charlotte Tilbury. Reviewers frequently note its texture-smoothing serums and focus on texture and pores as an area where it outperforms.

When were The Ordinary and Charlotte Tilbury each founded, and who owns them?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. Charlotte Tilbury was founded in the United Kingdom in 2013 and is owned by Puig.

Which brand is better known for a glowing and radiant finish?

Charlotte Tilbury does better for a glowing and radiant finish. The products on this page are praised for providing a hydrating and radiant result.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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