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The Ordinary vs Charlotte Tilbury

The Ordinary and Charlotte Tilbury are distinct beauty companies that offer targeted options for different complexions. The Canadian brand centers on accessible serums, moisturizers, cleansers, and toners powered by hyaluronic acid, glycerin, and squalane, serving dry and sensitive skin best. Meanwhile, the British label focuses on luxurious moisturizers and eye products, utilizing distinct formulations across various needs. Both brands address acne-prone skin, dark spots, and mature skin effectively, though they differ greatly in composition, origin, and overall approach.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

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This page compares some of the most popular The Ordinary and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

The OrdinaryCharlotte Tilbury
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Glowing and Radiant Finish Sometimes NotedMostly Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
    • “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue”
    • “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
  • Texture and Pores Mostly MentionedSometimes Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Value and Pricing Mostly MentionedNot noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
  • Luxurious Texture and Scent Not notedMostly Mentioned
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
    • “thick glossy cream — Charlotte Tilbury Magic Eye Rescue”
  • Makeup Base and Compatibility Rarely NotedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Makeup sits beautifully on top — The Ordinary Natural Moisturizing Factors + HA”
  • High Price Points Rarely NotedMostly Mentioned
    • “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
  • Miscellaneous Product Issues Mostly MentionedSometimes Noted
    • “collagen claims unrealistic — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “did nothing — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “jar is less hygienic — Charlotte Tilbury Magic Eye Rescue”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Sticky and Heavy Textures Often MentionedOften Mentioned
    • “too greasy for oily skin — Charlotte Tilbury Charlotte's Magic Cream”
    • “sits on top of skin — Charlotte Tilbury Magic Eye Rescue”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

Questions and answers

The Ordinary or Charlotte Tilbury: which is better?

The Ordinary offers better value and pricing while excelling in texture and pores, whereas Charlotte Tilbury is better for hydration, moisture, and a glowing finish.

What is the difference between The Ordinary and Charlotte Tilbury?

The Ordinary provides affordable skincare with great value and targets texture and pores effectively, whereas Charlotte Tilbury focuses on luxurious hydration, moisture, and a glowing finish.

The Ordinary or Charlotte Tilbury: which moisturizer is better?

For moisturizers on this page, Charlotte Tilbury generally does better for hydration and moisture, while The Ordinary offers better value and pricing.

Which is more affordable, The Ordinary or Charlotte Tilbury?

The Ordinary is more affordable, offering products on this page that are frequently praised for their value and pricing, whereas high price points are a notable complaint for Charlotte Tilbury.

Which causes fewer breakouts, The Ordinary or Charlotte Tilbury?

The Ordinary is generally better for acne-prone skin, as the products on this page feature multiple serums specifically formulated to help clear blemishes and control oil, whereas Charlotte Tilbury focuses more on rich moisturizers that are only average for breakout-prone skin.

Which brand was founded earlier and in which country, The Ordinary or Charlotte Tilbury?

Charlotte Tilbury was founded earlier in 2013 in the United Kingdom, whereas The Ordinary was founded in 2016 in Canada.

How do reviewers rate the texture and scent of products from The Ordinary compared to Charlotte Tilbury?

For texture and pores, the products on this page from The Ordinary do better than Charlotte Tilbury, while Charlotte Tilbury is noted for its luxurious texture and scent.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.