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The Ordinary vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Charlotte Tilbury are distinct beauty companies offering specialized formulas for diverse complexions. The Canadian brand centers on serums, moisturizers, cleansers, and toners powered by hyaluronic acid, glycerin, and squalane, serving dry and oily acne-prone skin best, while the British brand focuses on moisturizers and eye products. Both lines differ significantly, as the former delivers targeted single-ingredient treatments, whereas the latter emphasizes luxurious, multi-action hydration.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

glossy.coen.wikipedia.org

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

en.wikipedia.orgcosmeticsbusiness.com

This page compares some of the most popular The Ordinary and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Charlotte Tilbury products

People Say

The OrdinaryCharlotte Tilbury
  • Hydration and Moisture Sometimes NotedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
  • Glowing and Radiant Finish Sometimes NotedMostly Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
    • “under eyes look brighter — Charlotte Tilbury Magic Eye Rescue”
    • “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
  • Texture and Pores Mostly MentionedSometimes Noted
    • “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
    • “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
    • “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Value and Pricing Mostly MentionedNot noted
    • “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
    • “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
    • “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
  • Luxurious Texture and Scent Not notedMostly Mentioned
    • “smells like spa — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “rich and nourishing — Charlotte Tilbury Charlotte's Magic Cream”
    • “thick glossy cream — Charlotte Tilbury Magic Eye Rescue”
  • Makeup Base and Compatibility Rarely NotedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Makeup sits beautifully on top — The Ordinary Natural Moisturizing Factors + HA”
  • High Price Points Rarely NotedMostly Mentioned
    • “Expensive for Ordinary — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
  • Miscellaneous Product Issues Mostly MentionedSometimes Noted
    • “collagen claims unrealistic — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “did nothing — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “jar is less hygienic — Charlotte Tilbury Magic Eye Rescue”
    • “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
  • Sticky and Heavy Textures Often MentionedOften Mentioned
    • “too greasy for oily skin — Charlotte Tilbury Charlotte's Magic Cream”
    • “sits on top of skin — Charlotte Tilbury Magic Eye Rescue”
    • “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”

Questions and answers

The Ordinary or Charlotte Tilbury: which is better?

The Ordinary offers better value and pricing for the products on this page, whereas Charlotte Tilbury performs better for hydration, moisture, and glowing finishes.

What is the difference between The Ordinary and Charlotte Tilbury?

The Ordinary offers affordable, high-performing serums and treatments focused on texture and pores, whereas Charlotte Tilbury provides luxurious, highly hydrating moisturizers with a higher price point.

The Ordinary or Charlotte Tilbury: which moisturizer is better?

For hydration and moisture, Charlotte Tilbury does better, whereas the products on this page from The Ordinary excel in value and pricing.

Which is more affordable, The Ordinary or Charlotte Tilbury?

The Ordinary is more affordable, as reviewers often note its affordable and great value serums. In contrast, reviewers mostly mention a high price point for Charlotte Tilbury.

When was The Ordinary founded compared to Charlotte Tilbury?

The Ordinary was founded in 2016 in Canada, whereas Charlotte Tilbury was founded earlier in 2013 in the United Kingdom.

Which brand has more products listed on this page, The Ordinary or Charlotte Tilbury?

The Ordinary has significantly more products listed on this page than Charlotte Tilbury.

Do any products from The Ordinary or Charlotte Tilbury contain fragrance?

Every product on this page from both The Ordinary and Charlotte Tilbury lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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